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permata chitra

permata chitra

Marketing Enthusiast for Brand Development and Marketing Communication

44 years old
Driving License
Jakarta (17145) Indonesia
Freelancer Available
I like music ,maths, interesting in history and movie.
Resume created on DoYouBuzz

Product Manager Delfi Top

PT.Nirwana Lestari
September 2015 to May 2017
Full-time
Jakarta
Indonesia
  • Responsible to handle brand Delfi Top choco category enrobed. Top is a market leader no 2 in Indonesia in this category by Nielsen retail audit.
  • Creating and implementing marketing plan and strategy to support the creation of brand image and brand building.
  • Budget controller and monitoring brand product performance in all channels (GT and MT).
  • Monitoring day to day sales achievement,forecast last estimate sales per quarter, and make sure all programs running well in all commited channels.
  • Analyse brand and product positioning by sales,availbility,market share from internal sources and Nielsen brand tracking report to give inside and update situation according to brand performance in GT and MT.
  • Winning market competition, evaluating, creating innovation program to increase sales of the selected brand product.
  • Planning the development of business product strategy.
  • Building and maintaining relationship with related parties (external/internal).
Company Description
Nirwana Lestari is sister company of PT.Ceres Indonesia.Ceres is a company produced chocolate no 1 market share in Indonesia - brand Silver Queen and Delfi.
Nirwana imported international brands like Toblerone, Fisherman,Loacker, and etc.