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permata chitra

permata chitra

Marketing Enthusiast for Brand Development and Marketing Communication

44 years old
Driving License
Jakarta (17145) Indonesia
Freelancer Available
I like music ,maths, interesting in history and movie.
Resume created on DoYouBuzz

Brand Manager

PT. Pacific Indomas
October 2011 to April 2013
Full-time
Jakarta
Indonesia
  • Manage, drive and grow the brand Madina cooking oil by SKU wise increase 15% per annual target basis
  • Prepare and analyze pricing and competitors in the market by weekly basis ( 52 weeks per – annum )
  • Plan and execute promotion program specially Trade promo and Consumer Promo
  • Develop packaging, POS materials and promotional packages to increase brand awareness in the market
  • Innovative line extensions of new Madina Chili Sauce and Sardines Launching, create Design of POS Materials campaign and execution marketing in General Trade and Local Modern Market )
  • Strong involvement into sales, distribution and market activities in Central & South Sumatra ( December 2012 - April 2013)