Manage, drive and grow the brand Madina cooking oil by SKU wise increase 15% per annual target basis
Prepare and analyze pricing and competitors in the market by weekly basis ( 52 weeks per – annum )
Plan and execute promotion program specially Trade promo and Consumer Promo
Develop packaging, POS materials and promotional packages to increase brand awareness in the market
Innovative line extensions of new Madina Chili Sauce and Sardines Launching, create Design of POS Materials campaign and execution marketing in General Trade and Local Modern Market )
Strong involvement into sales, distribution and market activities in Central & South Sumatra ( December 2012 - April 2013)