Responsible to execute promotions activities : ATL , BTL ( commercial TVC on TV and print ad ), build the website and My Baby fanpage in social network ( Facebook ) as following task from Marketing Manager
Launched Minyak Telon Plus My Baby new packaging colaborated with Indonesia Health Ministry ( Puskesmas org) at 25 cities
Assisted for developing new design Minyak telon plus with agencies (packaging materials- designs-collateral promotion-gimmicks-advertising print ad-billboard), media promotion ( TVC making- media plan-events)
Plans and organizes Product Campaign Minyak Telon My Baby to internal stakeholders like sales force, to ensure that every communication to Key Opinion Leaders and Scientific Leaders are based on right strategies and tactical plans set by Group Product Manager.
Develop scientific platform for each city by preparing National and Local Key Opinion Leaders to understand well about the brand/product positioning and to support the brand/product vision.
Company Description
PT Barclay Products(“BCL”), a subsidiary company under PT Tempo Scan Pacific Tbk (“TSP”), engages in manufacturing and marketing of consumer products, cosmetics and household products. BCL is located at Tempo Scan Tower, 12th Floor, Jl HR Rasuna Said Kavling 3-4, Jakarta 12950. BCL’s major product categories are body care (brand Marina, Natural Honey),Baby care (brand My Baby), ), oral hygience/mouthwash & toothpaste (brand Total Care), kids’ toiletries (brand Dione Kids) and household cleaner products (brand S.O.S).
