permata chitra

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Experiences

Responsible to handle brand Delfi Top choco category enrobed. Top is a market leader no 2 in Indonesia in this category by Nielsen retail audit.
Creating and implementing marketing plan and strategy to support the creation of brand image and brand building.
Budget controller and monitoring brand product performance in all channels (GT and MT).
Monitoring day to day sales achievement,forecast last estimate sales per quarter, and make sure all programs running well in all commited channels.
Analyse brand and product positioning by sales,availbility,market share from internal sources and Nielsen brand tracking report to give inside and update situation according to brand performance in GT and MT.
Winning market competition, evaluating, creating innovation program to increase sales of the selected brand product.
Planning the development of business product strategy.
Building and maintaining relationship with related parties (external/internal).

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Responsible for execution of all marketing strategies,such as monitoring,events,media relation,and exhibitions for Guess watches
Budget utilization monitoring report quarterly and yearly

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Product Manager Brand Puteri and Bask Men { Personal care and Cologne for Teens }

Create ideas and define effective activities to endorse the brand , induce trials, develop fanpage and social media to reach certain amount of new consumers and communities.
Following sales track record for set up the forecast estimation sales and production every month.
Execute marketing plan , following task from corporate marketng, and report it to CEO
Sustain and maintain Mustika Puteri as no 1 market share category Cologne Teens
Managing Media partner – BTL/ ATL partners -online Marketing agencies to plan and execute online activities in a proficient and timely manner

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Develop marketing techniques , concepts and think creatively, devising new ways of communicating with established and potential customers.
Monitoring and analysing market pricing trend
Identifying target markets and developing strategies to communicate the brand
Preparing and managing marketing plans and budgets
lnvolves working along side with packaging / brand designers , agencies, or other external people
Launch new product Teashop imported biscuit and Legador pasta at Modern channel

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Manage, drive and grow the brand Madina cooking oil by SKU wise increase 15% per annual target basis
Prepare and analyze pricing and competitors in the market by weekly basis ( 52 weeks per – annum )
Plan and execute promotion program specially Trade promo and Consumer Promo
Develop packaging, POS materials and promotional packages to increase brand awareness in the market
Innovative line extensions of new Madina Chili Sauce and Sardines Launching, create Design of POS Materials campaign and execution marketing in General Trade and Local Modern Market )
Strong involvement into sales, distribution and market activities in Central & South Sumatra ( December 2012 - April 2013)

Responsible to execute promotions activities : ATL , BTL ( commercial TVC on TV and print ad ), build the website and My Baby fanpage in social network ( Facebook ) as following task from Marketing Manager
Launched Minyak Telon Plus My Baby new packaging colaborated with Indonesia Health Ministry ( Puskesmas org) at 25 cities
Assisted for developing new design Minyak telon plus with agencies (packaging materials- designs-collateral promotion-gimmicks-advertising print ad-billboard), media promotion ( TVC making- media plan-events)
Plans and organizes Product Campaign Minyak Telon My Baby to internal stakeholders like sales force, to ensure that every communication to Key Opinion Leaders and Scientific Leaders are based on right strategies and tactical plans set by Group Product Manager.
Develop scientific platform for each city by preparing National and Local Key Opinion Leaders to understand well about the brand/product positioning and to support the brand/product vision.

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Responsible as Floor Supervisor Children category
Opening Centro dept Store MOI Kelapa Gading
Coordinate and leading team at Children category with 100 people as SPG/ SPB - to create great service to customer, execute promotion programs, and stock availability report to head quarter.

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Education

Gain bachelor at major economy of Macro economy- Study of Development Management

Skills

Communication skill

communicate effectively techniques to convince your listeners through captivating words/ promo the product

Expert
Analytical skill

analytical minds-know the value of the vast amount of data available today, and are highly interested in what that data can reveal about consumer behavior, efficacy of various marketing approaches- to get correct information for decision making-analyzed program-result

Advanced
Marketing Strategies and campaigns

Developed and launched integrated, multi-channel print media, catalog, direct marketing campaigns, consumer promotion/ATL- BTL events,digital approach to introduce new product/ promote

Advanced
Develop packaging-collateral-pos materials development

design, colour composition, packaging development

Advanced
Budget Management

Advanced
Singing

Expert

Marketing Enthusiast for Brand Development and Marketing Communication