Expériences — Pauline Lahary

Individual Entreprise - French HR consulting start-up specialized in taylor-made resumes (will be launched in December, 2012)

> Creation of the concept
– Realized a marketing study: the market, the competition, the business plan (net profit, turn over over the next 3 years)
> Coordinated the Internet department
– Worked closely with a Web developper & a Web designer to set up a website
– Defined the website’s arborescence
> Responsible for the Administration tasks
– Declared the patent (brand, logo, service) & the Company’s jurisdical status
> Settled some partnerships to be more visible on the internet
www.mycvfactory.com

-Create the whole market study for settling a Wine industry in China : pros and cons.
Where to be? Where to sell?
Which type of wine, and which brand?
-Help finding distributors thanks to my contact network in China, in different sectors :
Retail like Carrefour, Auchan...and little Chinese shops.
Hotels like Accor
Restaurant
-Create the whole brand universe : name, logo, label, story to tell people

-Responsible for the launching of a new concept of 3Suisses Catalogue in China:
*Convince brands to put their products on our website and catalogue as the French model (proposals, meetings) *Choose the clothes, pictures, brands, styles to put on our website and catalogue with the Collection team
*Launch of new brands on the Chinese market
*Create contracts and organize all the future process
*Check Stock and Production of the partners.

-In charge of the French Collections Production in China(Karl Lagerfeld, Maria Luisa and Charles Anastase)
*Collect all the Orders records and send them to France *Receive the orders in China with all the problems it implies like meeting Chinese customs requirements, content quality control, check if we have delayed products
*Think about new process in order to be faster to deliver the products
*Go to the warehouse once a week to help with the stocks and packages

-In charge of doing Orders analysis for the Chinese Market
*Analysis of the turn over made by Website and Catalogue each month
*Propose a new strategy according to the results to improve sales in China

Company Description

Par ses catalogues et par son site Internet, 3 Suisses propose l’actualité de la mode pour la femme, l’homme, l’enfant et sélectionne des produits d’équipement de la maison et des loisirs.
Les collections
3 Suisses crée, sélectionne ses collections pour répondre aux désirs, aux envies de la femme de 35/45 ans pour elle-même, sa famille, sa maison.
Chaque saison, des créateurs accompagnent 3 Suisses par leurs créations dans la mode et les objets de la maison.
Répondant à des styles de mode spécifiques ou pour proposer une offre plus large dans certains univers, 3 Suisses crée les catalogues Together, Votre Mode, l’Enfant, le Blanc de maison.
La relation client
3 Suisses renouvelle et étend son offre en permanence sur son site Internet et développe les Espaces-boutiques dans les grandes villes françaises.
Commerçant de proximité à distance, 3 Suisses est à l’écoute de ses clients par téléphone, courrier et Internet pour commander et pour se renseigner. Selon le choix de la cliente, la commande est livrée chez elle, à une autre adresse ou dans l’un des 3 500 relais en France.
3 Suisses est présent en France, en Belgique, en Allemagne et en Chine.

Company website

http://www.3suisses.com.cn

-Creation of proposals to Clients: existing media or innovative ideas for new ones.
-In charge with the World Expo project:
*Propose to each pavilion an advertising campaign just before their national day
*Write articles on JCDecaux's website about the Expo

-Send the Newsletter monthly to all our Client database
-Organization of many barters: Club Med, French Embassy.

Sponsoring, mail-merging, participation to all of the Joyce events

Votre navigateur est obsolète !

Pauline Lahary

International Trade

Founder

Management & Marketing Assistant at Vins et Gourmets de France (Wan Gu Mei)

International Trade-Asian Specificity

Marketing Junior Assistant

Marketing, Event and Communication Coordinator