Pauline GREVET

Resume created on DoYouBuzz

Experiences

Account lead for Nespresso
Supervising the realization of digital campaigns / social media activations / product launches
International coordination for 53 countries ( France, United Kingdom, USA, Sweden, Brazil etc.)
Monitoring of the coherence between the several country websites,
Digital project management ( estimation selling, quality of deliverable and uploading)
Management coordination of external service provider,
Guidance of digital strategy,
Creative propositions.

Account manager for L'Oréal Groupe
Development of digital strategies and campaigns (websites, CRM, social media, display, apps, SEO optimization,...)
KPI measurement, monitoring and campaigns analysis
Budget and schedule creation, follow up and update
Supervision of developers and web designers

Working on developing the brand visual identity
Working on styling, concepts, set design, production and layouts (model shots and still life)
Developping printed supports to communicate widely on the brand new image
Managing the creation of a mood brand video
Working hand in hand with the PR team to organize events

From scratch launched and established Faguo Shoes
Creating a strong identity and imposing the Brand
In charge of Fan acquisition, engagement rate and message reach.
Working along with production team to implement Social Media and Viral processes
Brainstorming, Benchmarking and Recommandations in everything related to Web, Social Media

Learn more

Management of the press and blog requests, from France and International
Development of the French and the International PR strategies
Management of the brand events and development of the partnerships
Writing up press reviews, monthly and annual reports on Communication activities.

Learn more

Education

Diplôme certifié niveau 2 par l'Etat.

Learn more

Skills

Wireframes: Axure / Balsamiq
Microsoft Office
Working knowledge of HTML and CSS
Adobe CC (Photoshop, Illustrator, InDesign and Dreamweaver)
Brand content : motion production, photography, story-telling
Experience with Windows and Mac
Branded website, e-commerce website for multidevices (website restructuring and redesigning, webmastering and TMA)
Activation campaign : event mini-site, social media mechanism, mobile app, promotionnal communication tools...
Counsel in UX/UI design, content structure and technical solutions
Analyze clients’ needs and expectations to establish strategic recommendations and budget proposals.
Establish and maintain solid client relationships.
I enjoy working closely with colleagues of all disciplines - from Developers to Creative Directors and clients of varying digital experience.
3 year experience in interactive agencies as project manager on major international accounts, mainly in the luxury sector.

Digital project manager