Patrick CYRILLE-VAUGHAN
Multinational Marketing Manager
Madrid (28015) Spain
Professional Status
Employed
Available
About Me
➡A results-orientated, strategic
marketer with proven success in the
planning and delivery of multichannel
communication campaigns (B2C),
effective digital (SEO,ORM,.),
marketing strategy, partnership
marketing, Branding, Customer
Service Delivery within the financial
industry (UK, French & Spanish
Regulatory framework expert)
.➡ Managed International B2B & B2C
projects ( €500k - €30M)
.
➡Fluent in French, Spanish & Italian.
marketer with proven success in the
planning and delivery of multichannel
communication campaigns (B2C),
effective digital (SEO,ORM,.),
marketing strategy, partnership
marketing, Branding, Customer
Service Delivery within the financial
industry (UK, French & Spanish
Regulatory framework expert)
.➡ Managed International B2B & B2C
projects ( €500k - €30M)
.
➡Fluent in French, Spanish & Italian.
Product Marketing Manager
MEDIOLANUM Banking Group
Since January 2004
Full-time
Madrid
Spain
- 2008 :Product Marketing Manager (Current Accounts & International)
Empowered to lead strategic and tactical implementation of marketing, communications and Internet solutions for B2C
clients, overseeing a $3M budget and 2-member team (direct report). Developed new innovative digital, results-orientated
programs to improve customer retention, top-line growth, customer satisfaction, and external & internal brand awareness
Worked with senior management to conduct a needs analysis into training requirements, transforming sales teams
into highly charged, productive resources (cross & up selling)
• Training courses based on highly specialized contents (e.g. Managerial skills) grew by 40%
• New inflows from new and existing customers increased by 11% (2012)
Supervising in-house & outside agency creative staff in developing e-mail acquisition marketing
• Customer Retention Analysis implemented with regional field marketers and the market insights team
• Consistent multi-channel delivery increased Revenue Generation Efficiency by 7% and Profitability by 20% (2009-12) - 2006 :Moved to the Insurance & Investment products Dept. to develop product propositions (e.g. Endowment)
Identified & established a defined process for measuring the bank relationship and customer satisfaction rates.
Interaction with Sales to enhance customer relationships.
• Developed, used & analyzed a survey program (“Usage and Attitudes”) to identify investment behavior
during the PIAS (UK´s ISA) season to determine how those related to search engine keyword usage.
. - 2004 Identified & analyzed the highly competitive Debit Card area (customer surveys /demographic analyses)
Performed ongoing customer/market research and demographic profiling to identify and capitalize on
unmet market needs ahead of the curve
• Launched Maestro 6000 card through branch campaigns and direct mail
• Worked on the EMV migration project for the introduction of chip cards - Other Responsibilities included :
Development and launch of integrated multi-channel print, web and direct marketing campaign campaigns :
• Expanded client base by 20% in 3 years (to 76,815 clients) and ensured a better customer experience
(up 7% on satisfaction index).
• Text messages sent to customers (e.g. alerts for ATM withdrawals) is up by 10%
Product Marketing Manager B2C (Asset Management)
CAPITALIA (UniCredit Group)
January 2002
to January 2004
Full-time
Madrid
Spain
- Promoted to lead cross-functional team & agencies in developing branding and event planning activities aimed at
building new relationships and servicing existing HNW individuals. Coordinated all branding/positioning activities
to strategically brand the firm as a leading wealth manager.
Collaborated the Sales teams, and kept sales abreast of product updates & changes in regulation.
Created materials, presentations for internal and external use.
Researched and analyzed marketplace, assessing industry trends and conducting competitive analyses to
ensure proper positioning of products and services.
Product Manager (Global Funds)
CAPITALIA (UniCredit Group)
2000
to 2002
Full-time
Paris
France
- Recruited to manage €1M budget & a small team for the planning, communication and marketing programs and
growth initiatives to support the Capitalia´s sales force.
Implemented survey pilot program and categorized satisfaction rates. Used survey results analysis to develop follow-up
protocols and trained staff on cross-selling, problem resolution, referral leverage & relationship development techniques
.
Product Manager FMCG
GENERAL MILLS
1995
to 2000
Full-time
London /Madrid
United Kingdom
- Orchestrated the Southern Europe launch of HAAGEN DAZS (Spain & Portugal)
Identified future growth opportunities (new consumer insights, Innovation pipeline) together with Consumer insight,
R&D for the Spanish & Portuguese markets. Built the brand positioning and implemented the marketing mix.
Conducted targeted international consumer research projects
Analyzed and shared Marketing Best practices to HAAGEN DAZS markets
Provided inspiration and support to local marketing teams on both strategies and activation plans
Developed & implemented promotional, sponsorships, & community relation events.
Focused on ATL & BTL promotions through major grocery store and chains (trade shows)
Account Planner
WORLD WRITERS
1990
to 1995
Full-time
London
United Kingdom
- Assumed a lead role in pitch team meetings and helped close major accounts (€ 500K to €1m+)
Achievements ; Attained a 70 % close rate on the agency´s domestic & international accounts portfolio.
- Global Product Management
- Profit & Loss Management
- Cross-functional Coordination
- Financial & Contract Negotiations
- Labor Resource Optimization
- Staff Training & Development.
- Budgetting & Cash flow Optimization.
- Account Relationship Management.
- Market Research , Focus Group & Analysis.
- Social Media Management
- Emailing
- SEO & SMO
- Marketing Strategies & Campaigns
- Corporate Communications
- New Product Launch
- Creative Team Leadership
- Product Positioning & Branding
- Web & Print Content Development
- Public & Media Relations
-
Founder of Posecon, dedicated to bringing leadership to organizations and Individuals
www.posecon.net
