➡A results-orientated, strategic
marketer with proven success in the planning and delivery of multichannel communication campaigns (B2C), effective digital (SEO,ORM,.), marketing strategy, partnership
marketing, Branding, Customer
Service Delivery within the financial
industry (UK, French & Spanish Regulatory framework expert)
.➡ Managed International B2B & B2C projects ( €500k - €30M)
. ➡Fluent in French, Spanish & Italian.
Orchestrated the Southern Europe launch of HAAGEN DAZS (Spain & Portugal) Identified future growth opportunities (new consumer insights, Innovation pipeline) together with Consumer insight, R&D for the Spanish & Portuguese markets. Built the brand positioning and implemented the marketing mix.
Conducted targeted international consumer research projects Analyzed and shared Marketing Best practices to HAAGEN DAZS markets Provided inspiration and support to local marketing teams on both strategies and activation plans
Developed & implemented promotional, sponsorships, & community relation events. Focused on ATL & BTL promotions through major grocery store and chains (trade shows)
Detailed Description
Collaborated with partners on planning for initial regional tests markets for the “Dedicated to pleasure” Advertising Campaign. Established solid & effective rapport with franchisee community (new consumer engagement thinking) • Campaign generated €1m+ in free PR
