Patricia Adan Castejon - MSc International Management / CEMS student

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Education

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Experiences

Developed the strategic business plan for a newly established investment promotion agency in Barcelona
Explored new business models and revenue streams for a leading chocolatier company and developed a proposal for testing the most feasible ones

Coordinated efforts of a European team of analysts in order to build an open platform that gathers latest thinking on innovation against COVID-19
Researched and analyzed current challenges and solutions in areas relating to students’ mental health
Translated findings into useful insights for students, universities and general community

Fulfilled the goals of bridging the gap between CEMS Alumni and current students, and rebranding the Alumni Relations Committee
Established an Alumni Relations LinkedIn profile and created an updated network of 400+ alumni
Organized events such as corporate visits, dinners with alumni and speaking events

Applied theoretical knowledge acquired throughout my bachelor to real-life business cases, both in case solving days and competitions, in teams of four to five highly ambitious, determined and international students
Gained interpersonal, analytical and critical thinking skills through training workshops by faculty, society alumni, specialized organizations and corporate partners
Attended the Scotiabank International Case Competition at Ivey Business School and solved a case for a company on the financial services industry, which was then delivered to a panel of industry professionals.

Identified shared use cases of packaging materials utilizing ocean-bound plastic and locked-down projects that could increase usage of this material 588 tons by 2025
Proposed a cost-viable supply chain out of South East Asia that will yield savings of above 2% upon implementation

Analyzed technology trends influencing business and events industry and presented findings to client for guidance
Prepared an agency pitch for a potential client in hospitality
Devised an Instagram content strategy for client in walnut industry to improve their social media presence

Organized a four-day trip to the START Summit in St. Gallen - a leading conference for entrepreneurship and innovation - for 50 students from faculties in Erasmus University Rotterdam
Collaborated with marketing committee to assure participant acquisition and event promotion were successful
Communicated closely with participants prior, during and after the event to ensure satisfaction

Partnered with client and sales team, acting as a liaison to manage processes that lead to improved client visibility and distribution
Collected data on point-of-sale efforts and forwarded information to clients in the form of a comprehensive report in order to improve visibility status

Skills

Spanish

Expert
Catalan

Expert
English

Expert
French

Good

Swimming, Skiing, Running
Reading, Traveling
Cooking

MS Excel 2016

University of Michigan, 2018
Creativity and Design Thinking

Escuela de Empresa, 2018
Visual Merchandising

Escuela de Empresa, 2017

Dream Africa Care Foundation
The Next Web Conference

Team Lead for MatchMaking, Volunteer in the Customer Success Team
Rotterdam Marathon
Futuro Sí

Event Organizer
Habitat for Humanity