Parth Patel

2023 has been a big year for Artificial Intelligence (AI) – for both the world and Canva AI – and the rapid adoption of AI-powered technology has accelerated our potential to empower the whole world to design.  Recently, Canva released a report titled “Marketing and AI Report,” a deep dive into how AI is transforming …

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Professionals are perpetually striving to enhance efficiency and boost productivity in their work. One powerful tool that can help to achieve this is ChatGPT, a conversational AI model developed by OpenAI. By employing ChatGPT as an AI productivity tool, businesses can automate tasks, save time and resources and enhance the decision-making process. ChatGPT has taken …

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Machine learning has experienced a significant surge in the past three years, demonstrating exponential growth in the business field. Between 2019 and 2022, Machine Learning (ML) saw a remarkable 300% increase in adoption across industries, emphasizing their transformative impact on data-driven decision making. This month, Vantage will discuss the applications of machine learning across various …

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Did you know? According to a survey by Forbes, 53% of companies are using big data analytics today, up from 17% in 2015. In today’s dynamic business landscape, the intersection of data science, Business Intelligence (BI) and marketing has become the epicenter of power of data-driven making and competitive advantage.  A study by McKinsey and …

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This month, Vantage presents a collection of valuable tips for content proofreading that will help you refine your overall writing.

Take a look at this infographic where we will delve deeper into the world of data modeling and explore its applications across various industries. We will also discuss the exciting advancements in AI, the algorithm behind creating AI and how we can navigate the complexities of AI to achieve better and genuine outcomes.

In today’s data-driven world, businesses, including marketing consulting firms, harness data modelling techniques to extract valuable insights for informed decision-making. Data modelling, which involves structuring and organizing data to comprehend patterns, relationships, and trends, is amplified by artificial intelligence (AI). This blend of AI and data modelling is redefining marketing strategies, helping consultants better understand …

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A brand voice embodies and expresses your brand personality and core values through the words you use to communicate with your audience. How a brand looks is just as important as how it sounds. Words are an important part of your brand identity; when used effectively, they can shape how your brand is perceived. Take …

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This month, discover brand voice examples that bring success to businesses with Vantage.

Are you curious about data-driven marketing? This month, Vantage envisioned a new approach to data-driven marketing to help you get the most from your data.