Olivier Flandre
CORPORATE BRAND AND MARKETING MANAGER, FARMING IND.
Trilingual
Eng. Agri + Msc Marketing
Business development (B2B)
Team Player
Management
47 years old
Driving License
Rennes (35200) France
Professional Status
Project initiator
Available
About Me
Msc Marketing, with 10+ years’ experience in Business development, Marketing, market research (communication and branding), and Project Management for top tier companies (Farming, FMCG, Pharmaceutical sectors) as well as for smaller BU.
I am looking for a team to work passionately with, within a dynamic International farming Company.
I want to work as an intrapreneur in its Business development abroad, ideally as a KAM, Marketing or BU manager.
I am mobile worldwide and available
Capable of managing operations, developing business and increasing profitability, through the implementation of innovative high added value initiatives. I am a dynamic and committed manager with strong analytical and human skills, who can easily adapt to divers business and situation.
I am looking for a team to work passionately with, within a dynamic International farming Company.
I want to work as an intrapreneur in its Business development abroad, ideally as a KAM, Marketing or BU manager.
I am mobile worldwide and available
Capable of managing operations, developing business and increasing profitability, through the implementation of innovative high added value initiatives. I am a dynamic and committed manager with strong analytical and human skills, who can easily adapt to divers business and situation.
Entrepreneur, Business developer
S2F SARL
Since January 2011
Full-time
Rennes
- Create and develop innovative concepts (self sufficient automated laundromats targetting higher SEL owning washing machine / Professional juicers for Horeca Market)
- Develop a portfolio of B2B clients
- Participate at professional trade fair, and create go to maket tool (website and prospectus)
Detailed Description
- To do site studies, Business plan and Sales forecasting
- To organize and participate in professional trade show: PRORESTEL 2012
- To prospect and sale B2B (Resalers, Retailers, Hotels, Bakers)
- To define the brand strategy
- To design the web site design and control the traffic growth (SEO, google analytics)
Company Description
I have developped a compagnie with 2 different activites:
> Development of Automated laundromat built in module located on retailers car park
> Importation and distribution in France of automatic professionnal juicers
> Development of Automated laundromat built in module located on retailers car park
> Importation and distribution in France of automatic professionnal juicers
Client Service Director (KAM), expert in Business Intelligence
Ipsos Connect
June 2008
to August 2010
Mexico City, Mexico
Mexico
- Conduct Market research on brand communication (Pre & post test) for FMCG (P&G, Nestlé Purina, Diageo, Bayer)
- Help my clients in developing efficient cross channel advertising campaigns and evaluate KPIs
- Develop the business, with the highest acquisition of new B2B clients
- Annual Budget: 1.5 Million USD.
- Shared management of 20 people within the unit
Detailed Description
- In 2009, I exceeded my sales targets by more than 50%, maintaining my margins, while the overall market was in recession.
- Within the unit, best commercial development of new customers portfolio, mostly in FOOD & HEATLH segment.
- The 1st of my BU to sell and run in Mexico new research methodologies as NextIdea & BrandGraph360
Company Description
TO Ipsos: > 1 600 Mio Euros
Number of employees : > 16 000 personnes
World Rank : 3rd Market research compagny (Rank #1 in México)
Ipsos helps its clients to test and to evaluate their brands, products, promotions, advertising, marketing, customer satisfaction, and public opinion.
Ipsos CONNECT is specialized in the coordination of studies in the fields of brand communication, advertising and media.
Number of employees : > 16 000 personnes
World Rank : 3rd Market research compagny (Rank #1 in México)
Ipsos helps its clients to test and to evaluate their brands, products, promotions, advertising, marketing, customer satisfaction, and public opinion.
Ipsos CONNECT is specialized in the coordination of studies in the fields of brand communication, advertising and media.
Country Manager, Agricultural Market Intelligence Specialist
Kleffmann Group
March 2005
to June 2008
Mexico City, Mexico
Mexico
- Opening of the Mexican branch of Kleffmann Group and represent the compagny in national and Central American markets.
- Operations management and communication with headquarters (monthly reports: P&L, Sale forecasts and financial reports)
- Business and operational development
- Management: 10 people (permanent) + 50 people (temporary positions)
Detailed Description
- Kleffmann Group established its activity in Mexico and Central America with a solid and sustainable fondation (team & clients)
- Sales targets overpassed by more than 50% in 2006 (500k USD) and more than 20% in 2007 (800k USD)
- Acquisition of 17 new B2B clients mostly multinational (Monsanto, Syngenta, Pfizer, Novartis)
- Conducting market studies (> 8000 surveys per year), both quantitative and quali (consumer panels and distributors, ad hoc studies, advertising studies, price elasticity studies, conjoint analysis, etc.)
- Strategic presentation to clients (marketing director, brand managers)
- Recruitment and training of the local team
Company Description
TO worldwide: > 25 Mio Euros
Employees : > 300 personnes
Kleffmann Group is the leading provider of agricultural market research services worldwide.
The company offers agribusiness information in Seed, Crop protection, Animal Health, and Ag Machinery; focusing on clients specific and syndicated ad-hoc market research.
Employees : > 300 personnes
Kleffmann Group is the leading provider of agricultural market research services worldwide.
The company offers agribusiness information in Seed, Crop protection, Animal Health, and Ag Machinery; focusing on clients specific and syndicated ad-hoc market research.
Company website
New Project manager
Nature Sweet Tomatoes
June 2004
to March 2005
Guadalajara
Mexico
- Lead a project with cross-functional team to develop and implement a tomato production forecasting system
Detailed Description
- Design of a tomato production forecasting system
- Coordination of the implementation on 4 sites (over 200 hectares of greenhouses and more than 5000 employees).
- A 20% decrease in forecast production errors (annual savings estimated > 1 Million USD)
Company Description
Annual TO: > 100 Mio USD
Employees: > 5 000 personnes
Nature Sweet Tomates harvests and packages tomatoes. It sells its products through grocers, mass retailers, club stores, and food service operators in the United States, Canada, and Mexico. NatureSweet Limited was founded in 1990 and is based in San Antonio, Texas.
Employees: > 5 000 personnes
Nature Sweet Tomates harvests and packages tomatoes. It sells its products through grocers, mass retailers, club stores, and food service operators in the United States, Canada, and Mexico. NatureSweet Limited was founded in 1990 and is based in San Antonio, Texas.
Junior Product Manager
Laboratoires Virbac
March 2003
to February 2004
Temporary Work
Guadalajara
Mexico
- Responsible for new Petcare OTC markets, creation of Go to Market tool, sales support tools and Market studies
Detailed Description
- 30% of sales generated over six months by the advertising campaign (target + 20%), thanks to an increase in customer base (30%) and better loyalty to the existing
- 30% of sales generated over six months by the advertising campaign (target + 20%), thanks to an increase in customer base (30%) and better loyalty to the existing
Company Description
Virbac is an independent pharmaceutical laboratory dedicated to animal health, since its beginning. Currently the world’s 8th largest animal health company, Virbac sells products in more than 100 countries, offering a comprehensive and practical range of products and services covering the majority of species and pathologies.