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Oksana Chernysh

Oksana Chernysh

Trade Marketing Senior Specialist

36 years old
Driving License
KIev Ukraine
Employed Open to opportunities
  • Planning
  • Planning of all types of Coop programs: National promos, Coop promos, online promos, channel promos etc. on a monthly & quarterly basis;
  • Planning and preparing of National promotion media communications (digital, push notifications, radio, TV, OOH, digital, events etc.);
  • Formation and managing the Coop and National Promo Calendar;
  • Cooperation with Sales KAMs while preparing Coop programs and T&C;
  • Negotiations with customers
  • Promotion details development
  • Development Promotional Programs for the development of products, the quality of their implementation, together with the sales team, evaluation of promotional activities;
  • Development Selling Story on the benefits and advantages of the products and activities for the different sales channels on the basis of the specifics of the data channels.
  • Quarterly, monthly proposals to customer’s development plan.
  • Create concept and prepare of sell in/sell out offers and trade partner promotions;
  • Mechanics details
  • Communication plans
  • Reinforcement and growing of products volumes in channel/country via set of trade marketing tools;
  • Creative materials development
    Local
    HQ adaptation
  • Media planning
  • TV, OOH, Digital, SNS, subway, events, radio
  • Cost optimizations
    Customer’s prices validations (credit, gifts, POSM etc.);
    Costs audit procedures;
    Coop activity results’ control and analysis on all stages of the programs;
    Analysis and planning of optimal media plan, ROI analisys; Sellout up-lift calculation; GFK analysis;
  • Execution & control
  • Establishing and handling coop process in Sales Team;
  • Regular field visits in order to monitor the quality of implementation and running Trade Marketing activities;
  • Reports validation
    Coop budget management, control over expenses;
    Control over action flow, reporting;
  • Rules & procedures development
Learn more
Learn more

International University of Finance

Master in Finance with honors

2004 to 2009
  • creativity;
  • sociability and openness to new things;
  • easy to perceive new information and skills
  • organized;
  • ability to handle stress;
  • strong team player
  • able to meet deadlines
  • profound ability to follow and understand trends
  • creative problem solving
  • rather innovative and persuasive
  • Ukrainian - native
  • Russian - fluent
  • English - upper intermediate
  • Drawing, illustration
  • Sport
  • Reading
  • Travelling