Planning of all types of Coop programs: National promos, Coop promos, online promos, channel promos etc. on a monthly & quarterly basis;
Planning and preparing of National promotion media communications (digital, push notifications, radio, TV, OOH, digital, events etc.);
Formation and managing the Coop and National Promo Calendar;
Cooperation with Sales KAMs while preparing Coop programs and T&C;
Negotiations with customers
Promotion details development
Development Promotional Programs for the development of products, the quality of their implementation, together with the sales team, evaluation of promotional activities;
Development Selling Story on the benefits and advantages of the products and activities for the different sales channels on the basis of the specifics of the data channels.
Quarterly, monthly proposals to customer’s development plan.
Create concept and prepare of sell in/sell out offers and trade partner promotions;
Mechanics details
Communication plans
Reinforcement and growing of products volumes in channel/country via set of trade marketing tools;
Creative materials development Local HQ adaptation
Media planning
TV, OOH, Digital, SNS, subway, events, radio
Cost optimizations Customer’s prices validations (credit, gifts, POSM etc.); Costs audit procedures; Coop activity results’ control and analysis on all stages of the programs; Analysis and planning of optimal media plan, ROI analisys; Sellout up-lift calculation; GFK analysis;
Execution & control
Establishing and handling coop process in Sales Team;
Regular field visits in order to monitor the quality of implementation and running Trade Marketing activities;
Reports validation Coop budget management, control over expenses; Control over action flow, reporting;