Odilon GBAGUIDI
Marketing Research, Planning and Intelligence
39 years old
Driving License
Cotonou Benin
Professional Status
Employed
Open to opportunities
- Business environment and competitor monitoring, industry and market benchmarks
- Market feedback, marketing effectiveness measures
- Research Planning
- Day to day coordination of market research projects
- Dissemination of research findings
- Media Monitoring
- Support innovation, generation of new ideas
- Alignment with PMI standard (PMBOK5)
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Datamining : TANAGRA, SAS Enterprise Guide, SAS Miner, SPSS, SPAD, SPHINX
Analysis : Correlation test, T-Test, Anova, PCA, MCA, Factors analysis, Cluster analysis (HAC, K-means), Scoring (Discriminant, Logistic regression), Association... - Reporting : THINKCELL
- Microsoft Office : Project, Access, Excel, PowerPoint, Word ...
- Implementation of Marketing Information System
- Reporting and analysis process coordination and dissemination
- Business planning and periodic re-forecasting
- Business cases for marketing activities and post evaluation
- Customer Satisfaction (AC NIELSEN methodology)
- Segmentation (AT KEARNEY Methodology - Mix of Psychographics, Demographics and Usage patterns and needs)
- Retail Census & Audit (AC NIELSEN and TRAC methodologies) & Distribution tracker
- Usage & Attitudes (General Telecom Survey methodology from RMS-TNS)
- Brand Health (DASHBOARD Methodology)
- Mystery Shopping/ Mystery Call
- Pricing Research (Gabor Granger and Price Elasticity)
- Media research
- Qualitative research (Focus Group, In depth Interview...)
- Segmentation : Mobile GSM Subscribers Segmentation, 2009 (Project Champion for MTN BENIN) - Mobile GSM Subscribers Segmentation for ETISALAT BENIN, 2013 (Project Manager)
- Positioning
- Targeting
