Experience — Nora Laczko

Experiences

- Established sales and implemented go-to-market strategy (Berlin and Rome)
- Acquired first three pilot customers (Germany, Italy, Hungary)
- Secured grant by Malta Information Technology Agency for early‑stage start-ups (30.000 EUR non‑refundable)
- Implemented scrum methodology and led cross-functional team
  (sales, product development, customer support)
- Coordinator of the cross-functional team at YouStartIT#5 Accelerator in Malta (MITA)

- Created initial product concept for a digital relationship advisor and recruited co‑founders
- Secured grant by European Commission for early‑stage start-ups (100.000 EUR non‑refundable)
- Decreased user acquisition cost by 80% via targeted Facebook ad campaigns
- Acquired 500 beta users, prepared go-to-market strategy
- Designed and delivered workshops and built a 650+ member community on MeetUp

Company website

https://www.meetrobin.io/

- Solely responsible for new client acquisition, strategic selling to C level executives and VP (reported directly to the head of the automotive division)
- Maximized networking opportunities and network contacts via conferences, trade shows and existing key accounts, resulting in a 20% annual growth of company turn-over for 2015-2017 (308-390 leads/year to previous 107 leads/year, annually 4 new projects to previous 0-1 project)
- Acquired 6 new strategic customers via cold calls (1 Mio. EUR)
- Ensured company development by obtaining European tender of Industry 4.0 by European Commission (2.6 Mio. EUR)
- Led internationalization and transformed Tom-Ferr from a national to the European market leader of Tier 2 suppliers of structural steel tube car components
- Achieved 2 new international automotive projects (0.5 Mio. EUR total) within 6 months

- Optimized supplier selection with technical and purchasing department. Improved project delivery time by 3 months and reduced cost by 20%
- Promoted to project manager half-way through the VW trainee program

Nora Laczko