Highly ambitious, proactive and detail-oriented International Management and Marketing Master's student with a demonstrated experience in digital marketing, brand and user marketing, public relations, influencer marketing, project and content management. Had previously taken part in a dual degree scholarship program in the UK, and spent a semester in Canada as part of the CEMS MIM program.
I enjoy working in an international environment, have an entrepreneurial spirit, strong written and verbal communication skills, can take initiative and am a dedicated team-player who can also work independently. I am graduating in January 2021 and looking for an internship or a full-time position in brand management, digital marketing, media/advertising or marketing consultancy.
As part of the "Creative and Media Design in Advertising" university course, our team collaborated with the FMCG company to help them maintain and reinforce their market leading position on the Hungarian spirits market by developing a marketing communication strategy for 2020 focusing on the brand rejuvenation of “Unicum”
Created a creative and media plan for the year of 2020 in which we incorporated our suggestions regarding the brand image and character, packaging, slogan, brand ambassadors, target groups, offline (TV campaign, billboard ads, festivals) and online (YouTube and Instagram campaign) marketing communication strategy
