Highly ambitious, proactive and detail-oriented International Management and Marketing Master's student with a demonstrated experience in digital marketing, brand and user marketing, public relations, influencer marketing, project and content management. Had previously taken part in a dual degree scholarship program in the UK, and spent a semester in Canada as part of the CEMS MIM program.
I enjoy working in an international environment, have an entrepreneurial spirit, strong written and verbal communication skills, can take initiative and am a dedicated team-player who can also work independently. I am graduating in January 2021 and looking for an internship or a full-time position in brand management, digital marketing, media/advertising or marketing consultancy.
As part of the university course "Marketing Strategy", in cooperation with LiveRobe, our team is currently developing a growth hacking strategy for the fashion startup.
Developed skill set in Google Ads, Google Search, Google Display, YouTube Advertising, and Google Analytics
Cooperated with a tourism focused Hungarian SME to develop brand strategy (with a specific focus on digital marketing), website (including SEO), PPC campaign, and set up Analytics
Mentored by Mito marketing and advertising agency
Earned the Google Ads Measurement Certification (earned the Google Ads Search, Display and Video Certifications beforehand)
Facilitated the responsibilities of user marketing managers in planning and tracking marketing campaigns by executing content (CMS) - and project management activities across 42 countries in the Eastern European region and the Middle East
Coordinated graphic design and translation processes with creative agencies (product brochure, key visuals, animated banner ads and storytelling videos)
Created and edited key visuals in Adobe Photoshop and Illustrator, preparation of product launch (Bosch GO 2.0) and newsletter
Agile project management in an international environment (daily activity)
Took part in the CEMS Pro Bono university project in cooperation with the autism focused non-profit organisation "Neurodiversitas Foundation" mentored by Deloitte consultants
Developed a business strategy for the NGO to identify a sustainable revenue stream to finance their current and upcoming projects
As part of the "Creative and Media Design in Advertising" university course, our team collaborated with the FMCG company to help them maintain and reinforce their market leading position on the Hungarian spirits market by developing a marketing communication strategy for 2020 focusing on the brand rejuvenation of “Unicum”
Created a creative and media plan for the year of 2020 in which we incorporated our suggestions regarding the brand image and character, packaging, slogan, brand ambassadors, target groups, offline (TV campaign, billboard ads, festivals) and online (YouTube and Instagram campaign) marketing communication strategy
Contributed to the PR activities of the brands of Vichy and La Roche-Posay in Hungary
Regular preparation of press releases and collaboration with press representatives
Identified and built relationships with prominent opinion leaders to develop and execute influencer marketing strategies and creative campaigns (Lipikar AP+, Slow Age, Redermic C)
Provided assistance in the development of both traditional and digital marketing strategies
Participated in the creation of brand visuals by directly cooperating with creative agencies
Edited and supervised the content of the brands' websites (CMS)
Media monitoring (including competitors' PR activities)
Press event organization for the launch of Vichy Minéral 89 Hyaluron-Booster on the Hungarian market
