Marketing manager with a proven history of driving customer conversions and leveraging analytics. Innovative, creative, and analytical marketer with a proven track record in developing and executing successful marketing campaigns. Seeking new challenges and rewards.
Directed the launch of a campaign for a new platform, resulting in revenue of 75% in the first year.
Created a holistic paid acquisition strategy, ultimately leading to an ROI of 45% for every euro spent.
Built out a culture of robust data collection and A/B testing to iteratively improve campaign performance, leading to an average improvement of 64% from campaign start to end. Exceeded sales targets by 32% for the full year in 2021.
Advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on digital marketing strategies, platforms, networks, tools and results.
The MSc in Digital and Social Media Marketing is a contemporary and innovative programme covering a wide range of digital marketing topics which link theory to its practical application. It is oriented toward the practical application of tools (digital social media, digital advertising, digital presence, etc.), through the creation of comprehensive projects.