Developed the campaign blueprint and finalized execution timeline to achieve project deliverables for brand level digital marketing campaign involving Crowdfunding for a major Hair Oil brand
▪ Supervised 15 in-depth interviews to evaluate the scope of Brand Role in Crowdfunding ecosystem
▪ Briefed & coordinated with 3 agencies and incorporated recommendations to close project component
▪ Recommended and initiated talks with 4 target partners to execute campaign
▪ Received full-time offer basis performance in the internship
Company Description
Marico is an Indian consumer goods company providing consumer products and services in the areas of Health and Beauty based in Mumbai. The organization holds a number of brands including Kaya Limited, Parachute, Saffola, Hair&Care, Nihar, Mediker, Revive etc.
