Nicolo Marchetto
International Key Account Manager
36 years old
Driving License
Düsseldorf (40221) Germany
Professional Status
Employed
Available
About Me
As the Account Executive responsible for developing the go-to-market strategy for Italy, and thereafter for further developing Trusted Shops‘ presence in Europe, I am a competent Business Developer and Sales Manager able to take a company view when analysing opportunities and risks. Having been at the front line and responsible for ambitious business targets for over four years, I have become accustomed to dealing with challenges and pressure situations in my stride, approaching all tasks with a positive and proactive attitude. I am constantly looking for new challenges and responsibilities, as well as to challenge my "comfort zone".
International Key Account Manager
Trusted Shops GmbH (eCommerce Software)
Since July 2015
Full-time
Cologne
Germany
- Responsible for business targets set for the large enterprise segment within the assigned regions (Italy, UK & RoW);
- Consulting top European companies on projects related to the area of cross-border e-Commerce and customer feedback management;
- Develop and execute strategic plans to grow the market share in Italy and in the UK (partnerships, events, product fit analysis, pricing);
- Establishing relationships with top decision makers and C-level executives in order to develop new sales opportunities;
- Collaborate with potential customers in order to build strong business cases (problem definition, solution proposal, ROI);
- Manage a portfolio of existing international customers in order to ensure customer retention, optimise product usage and get referrals;
- Jun-Aug 2015: Coordinate a project to create the Account Management structure (KPIs, product usage metrics, customer satisfaction surveys) within the International Markets department.
Consultant - Business Development
Uniwhere AG (Education App)
Since August 2016
Consultant
Berlin
- Consult the founders on monetisation strategies and develop the financial documentation required to support the fundraising activities;
- Responsible for identifying and developing revenue streams to monetise the app (CPC, CPL, native adv. campaigns);
- Engage potential partners and customers (startup companies and established organisations) in order to generate revenue.
Account Manager Italy
Trusted Shops GmbH
October 2013
to June 2015
Full-time
Cologne
Germany
- Achieving the revenue targets in the market through direct sales activities conducted via e-mail, phone calls and face to face meetings. Reporting directly to the Executive Director International Markets;
- Acquire agencies for the Partner Programme in order to drive indirect sales and promote the product in the market;
- Supervising and coordinating the teams involved in the business development of the Italian market (marketing, product management, legal & audit, and finance);
- Planning and execution of training activities for Italian and Spanish members of the Account Management team;
- Create visibility for the Trusted Shops brand in the market, establish relationships with local media and provide them with relevant content.
International Business Development
Trusted Shops GmbH
January 2013
to September 2013
Full-time
Cologne
Germany
- Collecting and organising internal/external data to determine market attractiveness (NL,IT & BE) and the competitive landscape;
- Localisation of the Italian, Dutch and Belgium websites and operations (customer service, sales, finance, and so on);
- Project management activities: planning phase (scope and roadmap definition), execution (translation activities supervision and weekly meetings to ensure deliverables achieved within the due timeframe) and final roll-out in the new countries.
Business Development Intern
Token & Voucher Company Limited
July 2012
to November 2012
Internship
Glasgow
United Kingdom
- Analysis of the e-Commerce website in order to identify areas of improvement and implement strategies to boost sales;
- Offline (ArtSwap at the Social Media Week - Glasgow 2012) and online (On-page optimization, Keyword research) marketing activities;
- Coordination with the digital agency responsible for web development.
Marketing Consultant
Dunns Food and Drinks
February 2012
to June 2012
Student Project
Glasgow
United Kingdom
- Project Manager of an international team responsible for consulting a company specializing in the drinks industry. Project promoted by the University of Strathclyde;
- Conducting primary research and competitive analysis;
- Development of a Social Media plan to drive online engagement.
Business Development Intern
Elite Ambiente S.p.A.
May 2009
to August 2009
Internship
Vicenza
Italy
- Investigating the feasibility of new technical projects for a company specializing in the renewable energies industry;
- In depth study of the EU and Italian regulations (government incentives, electric vehicles homologation, bureaucratic processes);
- Cost analysis and pricing strategies.
MSc International Marketing
University of Strathclyde - Business School
September 2011
to September 2012
Top 25 European Business School (FT rankings, 2011)
Best public Italian University for Economics and Business (Repubblica/Censis, 2013)
- Sales & Negotiation: strong ability to acquire new customers and partners, ease in building, expanding and leveraging personal networks to achieve business targets;
- Account Management: highly focused on ensuring client satisfaction, by providing clients with timely support and clear communication across all stages of project delivery (e.g. onboarding, technical implementation, go-live);
- Country Management: experienced in prioritising business development activities in order to build and scale a market, while working under tight budget constraints. Confident public speaker (JumpStart London - live broadcast, eCom Day Turin - 300+ attendees).
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MS Office Power Point
Expert
-
MS Office Excel
Advanced
-
Salesforce
Expert
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Hubspot Sales Pro CRM
Expert
- English (Fluent)
- Italian (Mother tongue)
- German (B1.2)
- Rugby - Player in the Semi-professional league 'Serie A2'. 'Serie B' Champion (2009/2010). Italian vice champion 'Under 19' (2005 and 2007);
- Other sports - Fitness training, Running, Snowboard, Apnea diving and Sailing;
- Travelling - Countries visited in the last 12 months: Germany, Italy, Vietnam, Sweden, Spain, Belgium, UK, Poland, Switzerland, Netherlands, Bosnia, Hungary.
