Defined and implemented business acceleration strategy for top-tier EU Hardlines vendors (€85MM+ annual revenues), coordinating full buying/sales cycle, leading negotiations, steering products go-to-market, and managing vendors relationship
Led EU-wide sustainable packaging project resulting in 85% adoption by EU Automotive vendors, €11MM cost savings, and 65% packaging waste reduction
Won Amazon EU “Innovation Day” with the proposal of a peer-to-peer platform connecting employees formulating innovative ideas with subject matter experts and sponsors within the leadership team, enabling a fast-track process to allocate resources based on scalability potential
Steered career development initiatives for 90+ FTEs and coached 10+ new hires
CRM Business Project for luxury brand Kiehl's in Turkey. Business project centred on customer analysis, segmentation & profiling for the Kiehl's brand in Turkey, in order to develop and implement strategies to enhance direct-to-consumer marketing
Identify new consumer trends and technologies to enhance direct-to- consumer marketing of the Kiehl's products
Development of a loyalty program for the brand in order to retain high income customers
