Marketing research : -target research for prospective new clients for the 3 collections (across North America) as well as online stores. And in charge of updating distribution lists. -analyzing what stores are suitable for each specific brand.
Marketing campaign : -assist the sales team to prepare and conduct for showroom appointments with buyers from department and end up stores.
Store merchandiser/product knowledge : -update weekly selling reports from biggest clients, as well as visit department stores -participate in product knowledge seminars.
Results: lead generation, business analyze.
Company Description
Aeffe USA Inc is a privately held company in New York, Aeffe Group (1987) operates worldwide in the fashion and luxury goods sector and is active in the design, production and distribution of a wide range of products that includes prêt-a-porter, footwear and leather goods. The Group develops, produces and distributes, with a constant focus on the qualities of uniqueness and exclusivity, its own collections both under its own-label brands, including Alberta Ferretti, Moschino, Fuzzi and Pollini, and under licensed brands, which include Jean Paul Gaultier, Blugirl Underwear, Blugirl Beachwear, Authier and Emanuel Ungaro.
