I am a person with creative mind, open personality, quick adaptability, and willingness to learn. With more than 6-year experience and firm knowledge working in various fields of Journalism and Marketing Communication, I am always ready to face the challenges and achieve new milestone in my career path.
Manage marketing and communications plans for hotel services (accomodation, MICE, Food and Beverage, Spa & Fitness) on various channels, especially on social media. Opening team of Japanese fine-dining restaurant Akira Back.
Work closely with Marriott International APAC to execute new campaigns, promotions, programs.
Conduct marketing activities approaching to target customers to maximize revenue.
Build strong relationships with local & international media, bloggers, influencers, celebrities.
Seek new opportunities for collaborations to achieve department goals.
Support on marketing for CSR activities of Marriott International in general and JW Marriott Hanoi in particular.
Responsible for the quality of hotel's collaterals, presentation, sales tools, promotions.
Create advertising ideas on Digital, Old Media (TV, Radio, Newspaper)
Build key concepts, big ideas for advertising campaigns.
Select, propose tools and channels that are suitable to each campaigns and clients.
Construct the development strategy, content direction, PR direction on various channels.
Closely monitor the process of execution to ensure the best quality of content.
Frequently observe, update the lastest content trend to make suitable changes on content direction, make sure to deliver the most efficiency content for every campaigns.
Research, develop and propose new TV formats.
Coordinate with Account in the process of pitching, presenting ideas and content.
Take part in crisis management for clients with other departments.
Carefully select newest and most-viewed English articles from reputable foreign online newspapers all over the world, then produce Vietnamese articles for Life Column of Kenh14.
Edit articles submitted by collaborators.
Publish articles onto Life Column of Kenh14 and monitor the level of interest from the readers.