Nevia Fersula
Talent Acquisition Leader
Leadership & Coaching
Global In House Recruitment
Sourcing techniques (Booleans, X-Ray, CSEs)
Data analysis and business reporting
Talent Intelligence / Market Research
London (British Citizenship) United Kingdom
Professional Status
Freelancer
Open to opportunities
About Me
Talent & Operational Lead with 10+ years of experience in full life cycle tech recruitment in fast pace startups, scale-up and big corporate. Experience building and managing distributed teams, able to shift to a more hands-on approach whenever required. Proven track record in scaling people, processes and organisations from 20 to 200 employees. Proficient in working with data and create reporting to inform business decisions and craft recruitment strategies to improve team's productivity and reduce time to hire. Experience crafting workshops to improve candidate experience and preparation, scheduling efficiency, interviewer's calibration and DEI best practises for the wider company.
Experiences
Business Mentor / Executive Coach - Freelancing
Help to Grow - Small Business Charter
Since March 2023
- Executive coaching to small UK businesses and entrepreneurs on scaling teams and processes, leadership, performance, well-being and DEI.
Recruitment Lead
Meta
January 2022
to June 2023
- Successfully hired and onboarded 80% of my high-performing team, resulting in the highest number of offers for senior hires - 36 hires in 6 months.
- Designed and delivered DEI Coaching Workshops for our interviewers pool which resulted in reducing calibration time by 50% with an increased score in our candidate experience survey by 5%.
- Led talent and company mapping across EU to influence the hiring team on pivoting the hiring strategy for our most specialised roles (Machine Learning, AR/VR, Security). Increased top-of-funnel by 30% and resulting in a 20% increase in offers for remote locations with 10% DEI representation.
- Initiated a 6-week onboarding program that enabled new joiners to execute quickly, resulting in the successful onboarding of 25+ people who contributed to hiring 99 PMs within 6 months.
- Worked with Director level stakeholders to launch coaching workshops for our PM interviewers increasing conversion rate in interviewer calibration by 10%.
- Launched Feedback Program and bias mitigation intervention to improve qualify of interviewer's feedback. Increased tool adoption by 50% by the end of 2022, reduced "needs improvement feedback" by 20%.
- Partnered with PM Executive search team to launch a new strategy which increased top of funnel for leadership roles; this resulted in 5% offer increase.
DEI Project Manager
Meta
January 2019
to January 2021
United Kingdom
- Initiated a successful Q&A coaching program in the EMEA/APAC regions to enhance candidate preparation resulting in a 9% increase in conversion rate for the entire talent pool.
- Delivered comprehensive DEI training to HMs and recruitment team, achieving a perfect completion rate of 100%.
- Launched Hi-Po program in EMEA to mitigate bias and reduce false negative which resulted in increasing DEI offers by 10%.
- Collaborated with the Business on A/B experiments, resulting in notable improvements such as a 9% response rate increase, 49% onsite conversion rate, and 13% offer conversion rate.
Principal Technical Recruiter - Product & Tech
Meta
August 2016
to December 2021
- Successfully recruited senior/leadership tech talent globally for Facebook and its family of apps, consistently surpassing annual targets - 15 hires per year vs goal of 11.
- Established a diverse workforce to build sourcing tools that increased ToF DEI representation by 30%.
- Worked with L&D to design trainings aiming at mentoring and promoting career development for new joiners growing the recruitment community from 8 to over 100 members.
- Organised and led DEI tech events (i.e Women in Product) which resulted in 1-2 hires per event every quarter.
- Led a brown bag with NORAM to share best practices on Employer Outreach. Outcome: 20% increase in response rate across EMEA.
- Provided talent intelligence for all senior and niche roles (i.e. safety, Ethical AI, Metaverse), discussed reports with HMs to hire candidates within the first 3-4 months. Hired the first PM Managers for all product divisions in London partnering closely with Directors.
University Mentor - (Side Project, Voluntary)
Exeter University
September 2016
to 2022
- Providing mentoring / coaching support to graduates whilst they navigate the transition from academia to the marketplace.
Senior Talent Consultant - Product & Tech (Contract)
Expedia,Inc.
Since August 2015
Consultant
London
United Kingdom
- Successfully reduced agency dependency and saved £25k monthly by implementing an Employee Referral Program to deliver market analysis and talent intelligence for senior and niche tech roles.
- Enhanced recruitment community skills by delivering advanced sourcing training on boolean searches, Custom Google Searches, and talent intelligence analysis.
- Achieved monthly targets of closing niche tech roles within ~1-2 months as Senior Talent Consultant at Expedia.
- Strengthened team hiring processes and coached new joiners for EMEA/APAC growth.
Senior Global Recruiter - Tech & Biz
WorldRemit
September 2014
to August 2015
Full-time
London
United Kingdom
- Recruited passive candidates for tech/non-tech roles, collaborating closely with hiring managers to develop effective recruitment strategies across Tech, Customer Success, Finance, HR, and Business Development.
- Led agency accounts management for the customer service division and coordinated bi-weekly assessment centres, resulting in an average of 20 monthly hires.
- Successfully grew the Customer Service/Compliance team from 25 to 50 employees within three months across our London and Denver offices. Consistently met a target of 15 monthly hires through bi-weekly assessment centres.
Global Tech Recruiter - Tech & Biz
Maistro
March 2013
to September 2014
Full-time
London
United Kingdom
- Hired passive candidates (tech/non tech) handling the full recruitment life cycle from sourcing to closing and onboarding.
- Established new partnerships with top UK and EU Universities doubling the number of tech and marketing interns from 3 to 6 on a quarterly basis.
- Built the entire tech org and hired 30 people in less than 6 months. Contributed to grow company size from 30 to over 100 employees in one year.
Trainer
Eat.
July 2012
to March 2013
Full-time
London
United Kingdom
- Facilitated comprehensive customer service and Health & Safety training for new team members.
Mentored the team on effective sales strategies to drive revenue growth.
Recruitment Consultant - Healthcare (RPO)
Resourcing Ltd
May 2011
to August 2011
Internship
London
United Kingdom
Level 5 Diploma Coaching & Business Mentoring
Since March 2023
CBT Cognitive Behaviour Life Coaching
December 2020
to January 2021
Professional Life Coach Certification (Accredited)
November 2022
to January 2003
TQUK Level 2 Certificate in Counselling Skills
Windsor Forest Colleges Group
January 2023
to March 2023
Psychological Sciences and Techniques - 1st Class Hons
Gabriele D'Annunzio University
September 2004
to November 2007
Interests
