A creative thinker with diverse and strategic B2B marketing communications experience. Drive and deliver consistently high-quality and well-targeted marketing and communications solutions that enhance company's image and reputation. Being a proponent of Marketing 5.0 makes me deft at developing relevant personalized experiences at every customer touch point.
Devise, plan, budget and implement the marketing and communication strategies and plans/ programs for APAC to position UR in the market and create/ enhance brand awareness via positive visibility in the market.
Ensure timely execution of the marketing and communication strategies and plans/ programs
Source and identify stakeholders to network and collaborate with
Negotiate with and manage stakeholders/ suppliers to ensure that marketing programs are executed within budget and to expectations
Identify the PR and digital/ social media partners, their scope of work and to manage and oversee the execution of these activities
Event manager for showcases, exhibitions and seminars
Content generation for newsletters, sales & marketing collateral, social media postings etc.
Participate in trade shows, seminars etc and responsible for the regional sales & marketing support team
Coach, guide and manage the regional sales & marketing support team
Developing key media relationship with Indian and International Media based out of India, APAC and UK
Heading the PR and Social Media Management for the biggest revenue maker companies and franchise of India like BookMyShow, Hard Rock Cafe, Hershey’s, Celebrity trainer Mickey Mehta, Shiro India
Organizing Media Meet with Clients of Candour like Lanxess, NIIT &Lilavati Hospital.
Coordinating with journalists through telephonic & 1on 1 interaction.
Maintaining Dossiers of the related fields.
Maintaining and updating Media List.
Tracking and maintaining online coverage.
Handling a team of 3 members.
Public Relation activity for clients like Mindshare, NDS Technologies &Hikal along with my team members.
Supervising the work of the team.
Looking after their media follow-ups.
Providing vital information of which & what media to tap for stories.
Creating Monthly, Quarterly and Annual PR Plans. Weekly Interaction/Update for Yash Raj Films, Tanishq regarding the developments & things to do in future.
Proactive communication with journalists for Public Relation Activity for all the clients.
Handling the PR mandate for all on-ground events & promotions including spokesperson interactions in key cities.Drafting Press Releases, Pitch Notes, Byline Articles, Spokesperson Quotes, FAQs, Company profile, Spokesperson profile.
Inculcating & maintaining effective media relations & managing on-ground events in nearly all the major cities in India.
Developing key media relationship with Indian and International Media based out of India and Germany, Dubai, Sri Lanka
Experience of managing and executing PR campaigns.
Planned and organized client’s proactive presence in several communication channels, including – Traditional media channels, online, social media, business/commercial events, conferences and industry meetings
Developing key media relationship with Indian and International Media based out of India and Germany, Dubai, Sri Lanka.
Contribute to online marketing plan by activities on third-party/owned websites, online/trade publications, social networking platforms to support lead generation (e.g., blogs, Twitter, Facebook, SlideShare, etc.)
Support specific internal communications campaigns and platforms as needed (e.g., internal newsletter, intranet)
Create concentrated Minacs messaging/high touch experience at various events and tradeshows that the company participates in; work with sales teams and sales enablement groups to plan, coordinate and produce such events
Able to build and maintain strong professional and informal relationships within organizations and externally with other stakeholders. Manage external PR agencies and other third-party organizations.
Planned and organized client’s proactive presence in several communication channels, including – Traditional media channels, online, social media, business/commercial events, conferences and industry meetings.
Managed administrative tasks like entail budgets, scheduling and billing.Public Relation activity for clients like Ferrero Rocher, Hinduja Hospitals, Johnsons and Johnson, Clean Max Solar, Wockhardt