Neda Lakic
Looking for new job opportunities
marketing, strategy, management, consulting
Driving License
Austria
Professional Status
Available soon
Available
About Me
I am an ambitious and goal-oriented young professional with an international mind-set and an eye for upcoming trends and innovations. I graduated with a specialization in International Marketing and Management from the Vienna University of Economics & Business and gathered first work experience in strategic marketing and sales.
By working and studying abroad, I had the chance to develop and expand my communication, managerial, leadership, analytical and organizational skills in highly diverse and fast-paced environments.
As a marketing enthusiast, I am truly passionate about identifying customer’s needs and finding new ways to create added value. My key strenghts are my creativity, my entrepreneurial thinking and my analytical skills. I am currently looking for an opportunity that challenges as well as enables me to grow and develop as a marketing professional.
Apart from marketing, I am passionate about art, design, film and fashion.
By working and studying abroad, I had the chance to develop and expand my communication, managerial, leadership, analytical and organizational skills in highly diverse and fast-paced environments.
As a marketing enthusiast, I am truly passionate about identifying customer’s needs and finding new ways to create added value. My key strenghts are my creativity, my entrepreneurial thinking and my analytical skills. I am currently looking for an opportunity that challenges as well as enables me to grow and develop as a marketing professional.
Apart from marketing, I am passionate about art, design, film and fashion.
Business Development & Account Manager
Dow Chemical
June 2017
to June 2018
Paris
France
- Responsible for the business development of biopharmaceutical silicone tubings and the management of existing customers in the European region (80% of my activity)
- Responsible for the marketing of the silicone product segment (20% of my activity)
Detailed Description
- Acquisition of new leads and business opportunities through participation on tradeshows and conferences, cold calls and mails, customer meetings
- Management of current accounts (regular customer and internal communication, problem-solving and management of supply chain through cross-functional teamwork, customer visits, price calculations)
- Collaboration with distributor on new business development opportunities (joint customer visits and internal coordination)
- Market assessment project about "Abuse Deterrence Technologies in Europe"
- Creation of customer profiles
- Trend- and market analysis
- Competitive benchmarking
Trainee "Commercial Development Program"
Dow Chemical
January 2017
to June 2017
Paris
France
- Trainee program specialized on the development of sales and business development skills through frequent trainings, coaching, job shadowing and an interactive sales simulation experience
- Marketing project about "Biopharmaceutical Silicone Tubings"
Detailed Description
- Market segmentation and calculation of the growth potential in each segment
- Analysis of different applications in the upstream and downstream production, identification of new application opportunities and assessment of the innovation potential for projects
- Analysis of the value chain, competitive benchmarking and presentation of recommendations for a short-, mid- and long-term timeframe
- Identification of potential new customers, initiation of first contact and organization of meetings on tradeshows and conferences
Marketing Intern in Global Healthcare
Dow Corning Europe S.A.
June 2015
to August 2015
Seneffe
Belgium
- Provided strategic recommendations to the Global Healthcare Team on how to improve its position in the transdermal segment
Detailed Description
- Analysis of the transdermal market for the indications Alzheimer and Parkinson (secondary market research)
- Analysis of trends, competition, alternative applications and the value chain
- Evaluation of results and comparison of market evolution with internal sales projection
- Indentification and ranking of new small molecules for R&D, explanation of indications and future growth potential
- Presentation of results and recommendations for the business in existing and new markets
- First experience in lead generation for the beauty care business
Student Consultant in Strategic Marketing/Global Automotive (CEMS Business Project)
Dow Corning Europe S.A.
February 2015
to April 2015
Seneffe
Belgium
- Provided strategic recommendations to the Global Automotive Team on how to increase its market share and presence in the anti-friction coating segment
Detailed Description
- Analysis of future trends in the automotive industry, the engine and powertrain
- Collaboration with different partners in the value chain to identify needs and market opportunities
- Identification of anti-friction opportunities in the engine and powertrain
- Analysis of alternative applications, the value chain and the competition for each identified growth opportunity (creation of a conjoint analysis)
- Presentation of different scenarios and a ranking, provided recommendations for each potential application for a short-, mid- and long-term timeframe
Sales Assistant
Inditex Group (Bershka)
July 2013
to April 2014
Vösendorf
Austria
- Customer consulting, visual merchandising, inventory management and cash assistance
Detailed Description
- Consulted customers on new fashion trends
- Assisted visual merchandisers to implement design concepts in the store
- Conducted inventory management (refill of stock and goods in the store, examined sales process and adjusted goods accordingly)
- Cashed and closed the cash accounts
Intern in Purchasing & Supplier Management
Baxter International Inc.
July 2012
to August 2012
Vienna
Austria
- Performed independently auditing function and assisted in the biotechnological procurement process
Detailed Description
- Confirmed order processing data (quantity, type and price of product) and entered order confirmations in SAP
- Audited invoices and examined maintenance contract lists in the field of biotechnological constructions
- Assisted in the procurement process and conducted administration of order documents
- Collaboration with buyers and suppliers on questions regarding orders and invoices
Intern in Purchasing & Supplier Management
Baxter International Inc.
July 2011
to August 2011
Vienna
Austria
- Performed independantly auditing function and assisted in the biotechnological procurement process
Detailed Description
- Confirmed order processing data (quantity, type and price of product) and entered order confirmations in SAP
- Audited invoices and examined maintenance contract lists in the field of biotechnological constructions
- Assisted in the procurement process and conducted administration of order documents
- Collaboration with buyers and suppliers on questions regarding orders and invoices
Sales Assistant
Inditex Group (Zara)
July 2009
to January 2010
Vösendorf
Austria
- Customer consulting, visual merchandising, inventory management and cash assistance
Detailed Description
- Consulted customers on new fashion trends
- Assisted visual merchandisers to implement design concepts in the store
- Conducted inventory management (refill of stock and goods in the store, examined sales process and adjusted goods accordingly)
- Cashed and closed the cash accounts
