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Nayoung Yoon

Business and service developer by facilitating multidisciplinarity

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Nayoung Yoon
Driving License
Finland
Contact me
Professional Status
Student
Open to opportunities
About Me
I am a design thinker applying strategic thinking and facilitating the multidisciplinarity in the areas of business development and innovation management. I believe in the power of value co-creation and creativity. I am paving my way for becoming a synergy maker as well as innovation creator through synthesizing my specialty in business and design.
Experiences
  • Worked as a marketer and service designer of Samsung SDS solutions
    • Defined strategic industries for Samsung SDS solutions
    • Designed service of Samsung SDS solutions for focusing customers
    • Cooperated with UX and technical experts regarding service design
    • Participated in a new business development Task Force Team
      (Topic: "Designing a wellness IT solution for wearable devices")
  • Worked as a marketer for the B2B market
    • Consulted Samsung Electronics on B2B market penetration strategy
    • Produced marketing collaterals (sales proposals and brochures)
      (e.g. Sales material for the conference by: Frost & Sullivan 11th Annual Mind xChange Customers Contact East 2015)
    • Managed communication channels among international branches
Company website
https://www.samsungsds.com/europe/en/index.html
  • Worked as a consultant for a proposal (bidding) strategy
    • Parsed Request for Proposals (RFPs) and created winning storylines
    • Developed the company's strategies for each proposal
  • Worked as a marketer for pre-sales
    • Developed and produced pre-sales toolkits
    • Produced standard brochures for 7 strategic industries
    • Produced sales proposal materials
      (Target customers: Marcy's, Target, TripleFive, BMW, etc.)
Company website
https://www.samsungsds.com/europe/en/index.html
  • City as a lab for smart citizenship
    • Outcome: future citizen engagement toolkit
    • Challenge analysis
    • Framed uncertainty and innovation
    • On-site research (Fukuoka, Feb 2017; Singapore, Mar 2017)
    • Organized a foresight workshop (Helsinki, Apr 2017)
Company Description
Helsinki Lab
The three-year Helsinki Lab project, which was initiated in 2016, makes design know-how, digitality, and interaction an even more integral part of the development of the City. Its objective is to strengthen the knowledge of the city organizations in building a user and needs-oriented city. The lab makes design knowledge, digitality, and interaction an increasingly integral part of the development of the city. Lab's objective is to bring together the organizations and cooperation partners of the city to create new business activities as well.

(source: https://www.hel.fi/designhelsinki/en/helsinki-lab/)
Company website
https://www.hel.fi/designhelsinki/en/helsinki-lab/
  • Developed public service for assisting citizens to adapt to future fluctuation
    • Made infographic through research
    • Participated in K2 Symposium 2017 and unveiled ideas to the general public with presentation and video: https://youtu.be/oAuHVBDwZ0A
Company Description
K2
Pioneering design lab based in Asia, as a collaborative initiative between Kyushu University Faculty of Design in Japan and id KAIST in South Korea, launching in the spring of 2017.
Company website
http://www.kidnext.design.kyushu-u.ac.jp/k2/index.html
  • Designed smart service for elderly care
    • Client: Apotti, a change project of the social services and healthcare field in Helsinki Metropolitan area
    • Outcome: "Tovi", a platform for senior citizens and immigrants to connect and build long-term relationships
    • Executed design thinking process in user-centered and iterative ways
    • Developed solutions with elaboration of UX design and technical details
    • Proposed business case implementation (marketing, risks, investment costs, and benefits)
    • Provided business and technical recommendations
Company Description
Accenture launched the #PSHACK hackathon project in cooperation with Aalto University and several leading public sector organizations.

Apotti: change project of the social services and healthcare field in Helsinki Metropolitan area
Company website
https://www.youtube.com/watch?v=zKct6IoJAIM
  • Participated in Helsinki design market during Helsinki design week
  • Participated in Christmas market at Aalto University design campus
  • Design, production, and sales: posters, stickers, and handy mirrors based on Korean heritage
Company Description
Taideko is the first Korean arts & design association in Finland and a non-profitable association. The association, Taideko, is a portmanteau of ‘taide’ (‘art’ in Finnish), ‘design’, and ‘Korea’.
Company website
https://www.facebook.com/events/1633590209984720
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