Developed a strategy to transform the business revenue model from CPC (cost per click) to CPA (cost per action) through data gathering and hypothesis testing to diagnose the main reasons why CPA failed in the past; implementation of the plan resulted in an increased CPA revenue – from VND 20M (less than USD $1,000) to VND 100M.
Improved the UI (user interaction) and UX (user experience) of Vatgia.com’s mobile app by identifying critical success factors of e-commerce apps and collaborating with the development team to implement a new design wireframe; efforts increased MAU (monthly active users) and decreased uninstalls by 20%.
