Managed the marketing department of the Spanish division, producing content (email, ads and newsletters), negotiating prices with publishers and designing campaigns and keeping track of the implementation process in order to increase traffic to the platform; reduced the ratio marketing-spending-over-money-lent from 15% to 9% in three months.
Enhanced the brokers channel by benchmarking the UK team’s management methods and implementing them to the Spanish team; achieved a 5% increase on broker revenue.
