Developed a strategy to transform the business revenue model from CPC (cost per click) to CPA (cost per action) through data gathering and hypothesis testing to diagnose the main reasons why CPA failed in the past; implementation of the plan resulted in an increased CPA revenue – from VND 20M (less than USD $1,000) to VND 100M.
Improved the UI (user interaction) and UX (user experience) of Vatgia.com’s mobile app by identifying critical success factors of e-commerce apps and collaborating with the development team to implement a new design wireframe; efforts increased MAU (monthly active users) and decreased uninstalls by 20%.
Contributed to the creation of a franchise growth strategy by conducting primary and secondary research and pinpointing the franchisees’ selection process and the different franchise models; organized the participation of the company in two franchise fairs and provided with recommendations on how to implement their franchise expansion plan.
Assisted the sales team by ensuring positive customer experience in-store and managing inventory levels during the Christmas campaign; doubled monthly revenue for the same period last year.
Increased market penetration in Madrid by planning and supervising online and offline guerrilla marketing campaigns to boost customer engagement and brand awareness; captured a monthly customer acquisition increase of 192% and surpassed the 15K monthly orders goal by October.
Collaborated with the Sales and Operations teams on the market entry strategy for Málaga and Sevilla by closing deals and coordinating marketing actions with restaurant partners and the media to gain local visibility and brand exposure; acquired a total of 500 new customers in three months – average 120% month-on-month customer growth.
Managed the marketing department of the Spanish division, producing content (email, ads and newsletters), negotiating prices with publishers and designing campaigns and keeping track of the implementation process in order to increase traffic to the platform; reduced the ratio marketing-spending-over-money-lent from 15% to 9% in three months.
Enhanced the brokers channel by benchmarking the UK team’s management methods and implementing them to the Spanish team; achieved a 5% increase on broker revenue.
