Natacha Holtzhausser
Marketing and Communication Director
Driving License
Professional Status
Available soon
Available
About Me
INTERNATIONAL CULTURE - OMNICHANNEL VISION - DIGITAL ACCELERATION - CUSTOMER CENTRIC - DATA DRIVEN - MANAGEMENT
- Bilingual in French and English,
- International culture (worked for German, American, French, Italian and Swiss companies),
- Industries Knowledge : Healthcare, Retail, Tech, FMCG, Fashion, Food, Chemicals, communication agencies,
- Markets Knowledge : BtoC, BtoB, BtoBtoC
- Team Management (up to 24 members),
- Executive board member (CODIR & COMEX),
- Lead country Manager of international projects,
- P&L Budget management (up to 13 Millions E),
- KPI's management and reporting's,
- Strategic Marketing and Communication plans,
- Brand platform creation and remodeling,
- Innovations development (products and services),
- Survey and data analysis (KPIs, benchmark),
- Digital global strategy and team acculturation,
- Omnichannel lead generation / Inbound campaigns,
- Renewal and loyalty customer campaigns / Adobe
- Web sites and apps development or optimisations,
- E-commerce, cross-selling, market places strategy,
- Search SEM (SEO, SEA, SMO),
- Data and customer knowledge improvement (targeting, tracking, segmentation). Google Analytics,
- Social Media : Editorial, content, community management, social selling, influencer knowledge,
- Brand content : articles, video and audio productions,
- CMS : Microsoft Dynamics, WordPress, SharePoint, LifeRay, Sitecore, Prestashop) / bases HTML , MySQL,
- Artificial Intelligence solutions integration,
- TV, radio, press, print, digital ads material creation,
- Omnichannel communication campaigns production (digital, social, off-line media, CRM/PRM, in store),
- Trade Marketing cross selling plans (e-commerce, mobile, CRM, social, print, store),
- Omnichannel customer relation center management, (in bound and out band call, social media, web sites),
- Press and influencers relations BtoC and BtoB,
- Public Relations : Corporate events organization,
- Selling skills (strategies, projects, products),
- Negotiation with agencies and partners,
