DIM Hosiery Senior Brand Manager @ HANES BRANDS

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Experiences

- Management of a team of 3 product and trade managers - Budget 13 Millions E,
- Conception of the marketing and media plans per Brand,
- Launch of 360 communication campaigns (TV, press, posters, display, social media),
- Creation of a pop up web site, game on Facebook with fashion influencers,
- E-commerce : Product mix and promotions proposals,
- Go to market retail in and out store plan / merchandising / promotions.
ACHIEVMENTS :
- Development and launch of the new "Generous" brand targeting strong women + 48 other innovations.
- Creation of new omnichannel and digital branding campaigns.

Natacha Holtzhausser