Marketing, Communication & Digital Transformation Director @ AUDITION SANTE / SONOVA GROUP (250 stores)

Resume created on DoYouBuzz

Experiences

- French Managing board and European project member,
- Strategic plans, road map and KPI’s production / 5.9 Millions E Budget,
- Management of the marketing team (3 P) and new experts (5 P),
- Management and reorganization of two customer relation teams (16 People),
- Recruitment of new agencies (creation, digital, media) and partners,
- Rebranding of the brand platform and of the communication material,
- Launch of new lead generation and renewal campaigns (digital and off line),
- Web site improvement (SEO, content, lead generation, web to store).
- Relaunch of a more customer centric and engaging Social media strategy,
- E-Commerce projects launch : Cross selling, market places and E-store,
- Point of sales digital visibility improvement through GoogleMyBusiness and Doctolib,
- Data strategy improvement through Google analytics, CRM and Power BI,
- Customer knowledge and segmentation sharpening,
- Launch of innovations Audionova and Paradise (artificial intelligence),
ACHIEVMENTS :
- Lead generation increase of + 11% / Loyalty renewal increase + 24% (Vs P.Y),
- Brand equity + 4 pts / "Cas d'or" prize for the best omnichannel campaign,
- R.O.I improvement of +32%,

Natacha Holtzhausser