Head of Marketing, Communication & Digital Transformation @ AMPLIFON (+ 750 retail stores) — Natacha Holtzhausser

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Experiences

- COMEX member and country leader for digital international projects
- Marketing team + 8 agencies and partners management - Budget 3.8 ME,
- Strategic Marketing plans, road map and KPI's production and reportings,
- Brand identity platform renewal,
- 360 omnichannel campaigns creation and KPIs management,
- Web sites development (content, UX/CX, design, web to store, data),
- Brand content production (articles and videos),
- Social-Media : Engagement of a community of +100 000 people from scratch,
- Creation of advertising and lead generation campaigns for TV, radio, press, digital (sea, native ads, display, retargeting, social ads, e-mail, affiliation),
- PRM / CRM : Improvement of RCU, personas, segmentation, road map, content,
- Press Relations (BtoC and BtoB),
- Retail in store advertising material production (750 Shops),
- Call center campaign management (phone, email, web site, social media),
- Data : customer knowledge and KPI improvement,
ACHIEVMENTS :
- Prize : Gold Top Com 2015 for a campaign (implemented in 5 countries).
- 1st prize for lead generation campaign 2016 (challenge between 22 countries).
- Awareness +17 pts / Brand image +19 pts. ROI cost growth from 0.5 to 4.88,
- Digital : web site traffic X5, web to store X10, SEO back in top 2 positions.
- Social Media : Reviewed as best in class of the hearing retail industry in France.