Paris : Consulting on strategic and operational topics (E-commerce, data and CRM strategy for Grand Optical (vs Wunderman) - Influence for Microsoft & Google (Vs HopScotch) - Social selling strategy (vs Linkedin) - K.O.L for Huawei
Australia : Creation of a new digital media (business case, editorial, branding).
COMEX member and country leader for digital international projects
Marketing team + 8 agencies and partners management - Budget 3.8 ME,
Strategic Marketing plans, road map and KPI's production and reportings,
Brand identity platform renewal,
360 omnichannel campaigns creation and KPIs management,
Web sites development (content, UX/CX, design, web to store, data),
Brand content production (articles and videos),
Social-Media : Engagement of a community of +100 000 people from scratch,
Creation of advertising and lead generation campaigns for TV, radio, press, digital (sea, native ads, display, retargeting, social ads, e-mail, affiliation),