Natacha Holtzhausser
Marketing and Communication Director
Driving License
Professional Status
Available soon
Available
About Me
INTERNATIONAL CULTURE - OMNICHANNEL VISION - DIGITAL ACCELERATION - CUSTOMER CENTRIC - DATA DRIVEN - MANAGEMENT
Marketing, Communication & Digital Transformation Director
AUDITION SANTE / SONOVA GROUP (250 stores)
2019
to 2021
CAHORS
- French Managing board and European project member,
- Strategic plans, road map and KPI’s production / 5.9 Millions E Budget,
- Management of the marketing team (3 P) and new experts (5 P),
- Management and reorganization of two customer relation teams (16 People),
- Recruitment of new agencies (creation, digital, media) and partners,
- Rebranding of the brand platform and of the communication material,
- Launch of new lead generation and renewal campaigns (digital and off line),
- Web site improvement (SEO, content, lead generation, web to store).
- Relaunch of a more customer centric and engaging Social media strategy,
- E-Commerce projects launch : Cross selling, market places and E-store,
- Point of sales digital visibility improvement through GoogleMyBusiness and Doctolib,
- Data strategy improvement through Google analytics, CRM and Power BI,
- Customer knowledge and segmentation sharpening,
- Launch of innovations Audionova and Paradise (artificial intelligence),
- French Managing board and European project member,
- ACHIEVMENTS :
- Lead generation increase of + 11% / Loyalty renewal increase + 24% (Vs P.Y),
- Brand equity + 4 pts / "Cas d'or" prize for the best omnichannel campaign,
- R.O.I improvement of +32%,
- Lead generation increase of + 11% / Loyalty renewal increase + 24% (Vs P.Y),
Marketing, Communication & Digital Consultant
DISRUPTIVE MINDS
2017
to 2019
MELBOURNE PARIS
Australia
- Paris : Consulting on strategic and operational topics (E-commerce, data and CRM strategy for Grand Optical (vs Wunderman) - Influence for Microsoft & Google (Vs HopScotch) - Social selling strategy (vs Linkedin) - K.O.L for Huawei
- Australia : Creation of a new digital media (business case, editorial, branding).
Head of Marketing, Communication & Digital Transformation
AMPLIFON (+ 750 retail stores)
2014
to 2017
ARCUEIL
- COMEX member and country leader for digital international projects
- Marketing team + 8 agencies and partners management - Budget 3.8 ME,
- Strategic Marketing plans, road map and KPI's production and reportings,
- Brand identity platform renewal,
- 360 omnichannel campaigns creation and KPIs management,
- Web sites development (content, UX/CX, design, web to store, data),
- Brand content production (articles and videos),
- Social-Media : Engagement of a community of +100 000 people from scratch,
- Creation of advertising and lead generation campaigns for TV, radio, press, digital (sea, native ads, display, retargeting, social ads, e-mail, affiliation),
- PRM / CRM : Improvement of RCU, personas, segmentation, road map, content,
- Press Relations (BtoC and BtoB),
- Retail in store advertising material production (750 Shops),
- Call center campaign management (phone, email, web site, social media),
- Data : customer knowledge and KPI improvement,
- COMEX member and country leader for digital international projects
- ACHIEVMENTS :
- Prize : Gold Top Com 2015 for a campaign (implemented in 5 countries).
- 1st prize for lead generation campaign 2016 (challenge between 22 countries).
- Awareness +17 pts / Brand image +19 pts. ROI cost growth from 0.5 to 4.88,
- Digital : web site traffic X5, web to store X10, SEO back in top 2 positions.
- Social Media : Reviewed as best in class of the hearing retail industry in France.
- Prize : Gold Top Com 2015 for a campaign (implemented in 5 countries).
E-commerce and CRM Manager
PUBLICIS
2012
to 2014
SURESNES
- Management of transversal projects and multidisciplinary teams,
- Training, coaching et digital acculturation of customer teams,
- E-commerce: Strategic recommendation (business model, market survey, benchmark, products and services offer, cms technology, road map, budget).
- Media and CRM plans optimization (press, web site, mobile app, social-media) .
- Management of transversal projects and multidisciplinary teams,
- ACHIEVMENTS :
- Conception of a global E-commerce strategy.
- Development and launch of a mobile app.
- Conception of a global E-commerce strategy.
DIM Hosiery Senior Brand Manager
HANES BRANDS
2011
to 2012
RUEIL MALMAISON
- Management of a team of 3 product and trade managers - Budget 13 Millions E,
- Conception of the marketing and media plans per Brand,
- Launch of 360 communication campaigns (TV, press, posters, display, social media),
- Creation of a pop up web site, game on Facebook with fashion influencers,
- E-commerce : Product mix and promotions proposals,
- Go to market retail in and out store plan / merchandising / promotions.
- Management of a team of 3 product and trade managers - Budget 13 Millions E,
- ACHIEVMENTS :
- Development and launch of the new "Generous" brand targeting strong women + 48 other innovations.
- Creation of new omnichannel and digital branding campaigns.
- Development and launch of the new "Generous" brand targeting strong women + 48 other innovations.
BOURSIN & LAUGHTING COW Senior Product Manager
FROMAGERIES BEL
2010
to 2011
PARIS
- Management of a product manager,
- Production of the marketing strategic plans,
- New brand platform conception for Boursin and innovations development,
- Creation of a in store campaign and of a food app.
- Public relations : Improvement and organization of a cooking contest for Chef's.
- Management of a product manager,
- ACHIEVEMENTS :
- Re-branding of "Boursin", launch of 3 innovations (product of the year label).
- Re-modelling the " Bel imagination" cooking contest.
- Re-branding of "Boursin", launch of 3 innovations (product of the year label).
GLOBAL CLEANING BRANDS Portfolio Manager
JOHNSON DIVERSEY (SC Johnson)
2007
to 2010
FONTENAY SS BOIS
- Management of a Product Manager and Country leader of EU innovation projects,
- Strategy : Elaboration of marketing plans and innovation business cases,
- Marketing : Development of new ranges of products for French and EU markets,
- Portfolio management to increase profitability,
- Communication : Creation of advertising support's,
- Management of a Product Manager and Country leader of EU innovation projects,
- ACHIEVEMENTS :
- Launch of 3 new sustainable brands and ranges / Re-branding of 30 products,
- Renovation of "Room Care" brand and new products launch (margin + 24%),
- Launch of 3 new sustainable brands and ranges / Re-branding of 30 products,
RETAIL Key Account Manager
HENKEL
2004
to 2007
AMIENS
- Negotiation of trade operations and innovations - merchandising (area of 80 stores),
- Negotiation of trade operations and innovations - merchandising (area of 80 stores),
- ACHIEVEMENT : 1st prize in the national innovation contest - Sales area increase +2.8%
Graduated with honours - 1st prize for HumanLife strategy / 2nd prize for Sodexo
ESLSCA Business School : Master Degree
2000
to 2003
- Bilingual in French and English,
- International culture (worked for German, American, French, Italian and Swiss companies),
- Industries Knowledge : Healthcare, Retail, Tech, FMCG, Fashion, Food, Chemicals, communication agencies,
- Markets Knowledge : BtoC, BtoB, BtoBtoC
- Team Management (up to 24 members),
- Executive board member (CODIR & COMEX),
- Lead country Manager of international projects,
- P&L Budget management (up to 13 Millions E),
- KPI's management and reporting's,
- Strategic Marketing and Communication plans,
- Brand platform creation and remodeling,
- Innovations development (products and services),
- Survey and data analysis (KPIs, benchmark),
- Digital global strategy and team acculturation,
- Omnichannel lead generation / Inbound campaigns,
- Renewal and loyalty customer campaigns / Adobe
- Web sites and apps development or optimisations,
- E-commerce, cross-selling, market places strategy,
- Search SEM (SEO, SEA, SMO),
- Data and customer knowledge improvement (targeting, tracking, segmentation). Google Analytics,
- Social Media : Editorial, content, community management, social selling, influencer knowledge,
- Brand content : articles, video and audio productions,
- CMS : Microsoft Dynamics, WordPress, SharePoint, LifeRay, Sitecore, Prestashop) / bases HTML , MySQL,
- Artificial Intelligence solutions integration,
- TV, radio, press, print, digital ads material creation,
- Omnichannel communication campaigns production (digital, social, off-line media, CRM/PRM, in store),
- Trade Marketing cross selling plans (e-commerce, mobile, CRM, social, print, store),
- Omnichannel customer relation center management, (in bound and out band call, social media, web sites),
- Press and influencers relations BtoC and BtoB,
- Public Relations : Corporate events organization,
- Selling skills (strategies, projects, products),
- Negotiation with agencies and partners,
- Passion for innovation and start-up's. Twitter account @NatachaHoltz (15.000 followers). Graded top influencers by "Les Echos" and " Brand Watch",
- Member of the Cristal Festival jury 2017 and the Top Com jury 2016,
- Traveled to + 40 countries on the 5 continents.
- Lived in the UK and Australia,
- Interest for all kind of arts. Volunteer during 10 years in a concert hall and on music festivals,
- Fitness and cardio sports practice
