Master's in International Management candidate with a previous Master's in Marketing and experience in various sectors of marketing including Market Research, Advertising, Public Relations and Event Management. Also experienced in Data Mining using SQL & R. Proven track record in leading teams. Highly adaptable to a multicultural environment. A keen and quick learner with strong communication and linguistic skills. Extremely driven about CSR and volunteer activities. Currently seeking a full time data driven Marketing/Sales role.
Developed and implemented ESADE’s Social media strategy “ESADE Inside View” with the objective to strengthen the ESADE community both internally and externally, generating more than 90k conversations on Facebook
Penned a blog series “My ESADE MSc journey” as a part of the strategy generating 500 new conversations on an average per post
Constructed and executed a stock out model for clients using R and SQL to capture lost sales opportunity increasing sales by 4.5%
Liaised with the Marketing team on a Product Marketing project to write technical product descriptions from the POV of a Data Scientist and bridged the gap between Data Science and Marketing teams
Collected & recorded consumer perception data of 500 consumers, using questionnaire and focus groups as a part of prelaunch study of a consumer electronics brand
Managed 2 projects including IIFA Weekend and Awards; increased campaign awareness by creating 36.2mn unique impressions for IIFA using a combination of different media channels (TV, Print, Radio)
Explored story opportunities for 4 clients, maintained relationship with more than 100 journalists and bloggers to leverage story opportunities in print media & online content websites
