Naswa Chhavi
Full Stack Marketer & Data Scientist
Professional Status
Nearing graduation
Open to opportunities
About Me
Master's in International Management candidate with a previous Master's in Marketing and experience in various sectors of marketing including Market Research, Advertising, Public Relations and Event Management. Also experienced in Data Mining using SQL & R. Proven track record in leading teams. Highly adaptable to a multicultural environment. A keen and quick learner with strong communication and linguistic skills. Extremely driven about CSR and volunteer activities. Currently seeking a full time data driven Marketing/Sales role.
Student Ambassador
ESADE Business School
Since January 2017
- Developed and implemented ESADE’s Social media strategy “ESADE Inside View” with the objective to strengthen the ESADE community both internally and externally, generating more than 90k conversations on Facebook
- Penned a blog series “My ESADE MSc journey” as a part of the strategy generating 500 new conversations on an average per post
Vice President
180 Degrees Consulting
October 2016
to September 2017
- Worked with Oxfam in Barcelona to develop a volunteer retention program aimed at youngsters among 4 other projects
- Successfully on boarded 50% of the projects for the year 2016-2017
- As a board member, recruited and co-led 25 student consultants and formally activated 180 Degrees for the first time at ESADE
Junior Data Scientist
Evo Pricing
June 2017
to September 2017
- Constructed and executed a stock out model for clients using R and SQL to capture lost sales opportunity increasing sales by 4.5%
- Liaised with the Marketing team on a Product Marketing project to write technical product descriptions from the POV of a Data
Scientist and bridged the gap between Data Science and Marketing teams
Data Collector
Nielsen (India) Private Limited
October 2015
to December 2015
- Collected & recorded consumer perception data of 500 consumers, using questionnaire and focus groups as a part of prelaunch study of a consumer electronics brand
Client Servicing Trainee
Wizspk Communication
April 2015
to May 2015
- Managed 2 projects including IIFA Weekend and Awards; increased campaign awareness by creating 36.2mn
unique impressions for IIFA using a combination of different media channels (TV, Print, Radio) - Explored story opportunities for 4 clients, maintained relationship with more than 100 journalists and bloggers to leverage story
opportunities in print media & online content websites
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Adobe Photoshop
Good
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Power Point
Expert
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Adobe Indesign
Good
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CorelDraw
Intermediate
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Google Ad Words
Good
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Mailchimp
Advanced
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Blogging (Wordpress)
Advanced
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Facebook Marketing
Advanced
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SQL
Good
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R
Good
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Excel
Advanced