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Xiaowen Jiang

Master in Business Analytics + CEMS Master in Management @ ESADE & LSE

Management Consulting
Data Analytics
Business Analytics
International Management
Global Citizen
Home Experiences Education Skills Interests
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Xiaowen Jiang
31 years old
Barcelona (08012) Spain
Contact me
Professional Status
Intern
Available
About Me
CEMS Master in Management (ESADE and LSE), Class of 2019
ESADE Master in Business Analytics, Class of 2018
Peking University Alumni, Class of 2017
AIESEC Alumni, Management Consultant in various consulting firms, Freelance Consultant, Women Entrepreneur
Self-learner on edX, Coursera, DataCamp and Udacity
Interested in strategy planning, supply chain & logistics, digital marketing & data analytics
Experiences
  • Worked for DPDHL corporate development team to design group E-Commerce strategy
  • Research on E-Commerce and summary of the research accordingly
  • Gathering of information and creation of concise summaries for the client (E-Commerce definition, key trends, E-Commerce logistics and value chain)
  • Data gathering, analysis and modeling of E-Commerce worldwide market size and profitability
  • Preparation and participation in Steering meetings with the senior management
  • Structuring and creation of introduction to E-Commerce final deliverables
  • Support documentation of internal and external expert interviews
  • CARNET is a knowledge hub for automotive science and technology, focused on urban mobility, and based in Barcelona
  • Helped CARNET's new initiative ADD (Autonomous driving delivery) develop a new business strategy on 2nd potential business usage
  • Developed ~80 pages final report with a team of 3 and ranked as the best team deliverables

Freelance Consultant

Self Employed
December 2016 to June 2018
Freelancer
Beijing
China
  • Led a team of 4 to analyse Chinese Yoga market and develop brand strategy for a local Yoga start-up company
  • Helped an Education-Tech start-up develop its new innovation product line & re-establish its digital marketing strategy
  • Evaluated products and analysed marketing potential for a medical apparatus start-up company with a 120-page final report
  • Worked as part-time consultants to support various strategy, market-entry projects.
  • Optimised the workflow of fraudulent behaviour analysis and developed new statistical models using Excel and SQL to improve fraud detection efficiency, increased accuracy by 15% and saved Uber Beijing $4,000 per week
  • Led team of 4 to develop driver quality evaluation system with fairer and clearer scoring model, successfully launched in 5 cities
  • Re-established AIESEC (the biggest UN-recognised youth organization in the world) at Peking University with team of 8; took charge of marketing, HR and volunteer projects, increased volunteer participation by 300%
  • Proposed WeChat-based publicity content marketing campaigns that drew 1,000+ participants in 3 months; led 2014 Fall recruitment, received 100+ applications and selected 25 new members
  • Participated in 20 conferences as delegates, facilitators and chairs for more than 5 regions, stories influencing over 200 people
Company Description
AIESEC is the biggest UN-recognised youth organization in the world
  • Photosynth is an IoT start-up company based in Japan, focusing on rediscovering new values for daily supplies with the best technologies. Its main product is a smart lock called 'Akerun' with an online key management system
  • Directly assisted marketing director and produced daily marketing report based on analysis of data from Inbound Marketing Platform (HubSpot), Google Analytics, Google Adwords, Yahoo Gemini, and other analytics tools
  • Designed email marketing strategy (including redesign of email templates and follow-up flows), achieved 50% increase in email open and response rate and 20% increase in sales-to-marketing conversion rate
  • Led team of 4 in sales and marketing synergy project, creating new S-Marketing tunnel using HubSpot and other platforms, increased conversion rate by 30% and achieved $100,000 revenue in 3 months
  • Started new association aiming to introduced Chinese language and culture to students at International House (UniMelb)
  • Attracted over 50 members with 4 Chinese language and culture lectures and 3 field trips in 3 months
  • Assisted consultants in desktop research, developing slides, coding surveys for projects on sportswear and industrial chemicals
  • Appointed as the team leader of all interns, taking charge of intern management and project task allocation
  • Participated in 3 different consulting projects on Medicine and Apparatuses; Assisted engagement managers with 5 different bidding proposals involving Mergers and Acquisitions, Product Selection, and Marketing Strategy
  • Finished basic storyline with consultants and was responsible for designing and modifying over 20 client-ready slides
  • Wrote notes for 16 KOL interviews about medical policy, retail channels, market insights, and product analysis
  • Was selected as the intern representative and star intern, receiving a return offer as the only second-year student
Company Description
Formerly known as IMS Health
Company website
https://www.iqvia.com/
  • Led team of 40, designed and implemented 3 new projects: T-shirt design, design-related lecture series and pre-college program
  • Organised events targeting prospective high school students, attracted 50 participants, of whom 15 eventually matriculated
  • Gathered information from various database, financial platform, interviews and cold-calls for a financial M&A project
  • Made more than 100 cold calls in 3 days to small loan companies and finance office of local government of 15 provinces
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