Naceur Heni
Senior Digital Marketing Strategist: International SEO-SEM Champion with Comprehensive Web Expertise
37 years old
Ariana (2080) Tunisia
Professional Status
Employed
Available
About Me
My name is Heni Naceur, a 36-year-old digital marketing and SEO expert. With over 12 years of experience in the field, I've cultivated a deep and diverse expertise that spans from SEO optimization, PPC campaign management, to responsive web integration. My skills also encompass conducting in-depth competitive analyses, implementing robust digital marketing strategies, and adapting to the ever-changing industry trends. My passion and dedication to my profession have enabled me to deliver tangible and measurable solutions for my clients, ensuring optimal online visibility and an outstanding user experience. Through my years in the industry, I've come to see every challenge as an opportunity, and I am always ready for the next one that comes my way.
Digital Marketing and SEO Specialist
FinancePositive
Since May 2022
- SEO Strategy & Implementation: Implementation of potent SEO strategies to augment organic search rankings and boost web traffic.
- Keyword & Market Analysis:
*Expertise in conducting keyword research to pinpoint high-potential terms.
*Comprehensive competitive analysis to gain market insights and outperform rivals.
*Mastery in on-page optimization techniques to elevate website performance. - Web Analytics & Insight Generation:
*Regular monitoring and deep analysis of website metrics.
*Providing actionable insights with recommendations for continuous growth and performance enhancement. - Pay-Per-Click (PPC) Management:
*Hands-on management of Google Ads campaigns, from keyword selection to ad creation.
*Continuous performance optimization for maximum return on investment. - Local SEO & Customer Engagement:
*Optimization of Google My Business listings, enhancing local search visibility.
*Tactics employed to drive customer engagement and foster loyalty. - Social Media Marketing:
*Design and management of dynamic social media campaigns.
*Ensuring robust community management with high levels of user engagement. - Industry Acumen:
*Constantly staying updated with the latest industry trends.
*Proficiency in best practices related to SEO, Google Ads, Google My Business, and community management.
Senior Wordpress Developer & Integrator with SEO/SEM Expertise
Wezign
August 2015
to February 2022
Full-time
Ariana
Tunisia
- Wordpress Development & Integration:
Specialization in developing with Wordpress, using advanced tools like Elementor and ACF (Advanced Custom Fields).
Implementation of REST API for extended functionalities. - Web Design & Usability: Mastery in responsive integration to ensure optimal web display across various devices.
- Digital Analytics & Reporting:
Proficient in Google Analytics for tracking website performance and user behavior. - Communication Solutions: Expertise in integrating mailing campaigns to optimize user engagement.
- Search Engine Marketing (SEM) & Search Engine Optimization (SEO):
*Comprehensive knowledge in both organic and paid search strategies.
*Execution of effective SEO strategies to improve website ranking and visibility.
*Management and optimization of Google AdWords campaigns.
*Design and oversight of Facebook Ads campaigns. - Market Analysis:
In-depth competitor analysis and study to stay ahead in the market.
Frontend Development & Digital Marketing Specialist
Artemis
December 2013
to July 2015
Full-time
Tunis
Tunisia
- Frontend Development: Mastery of frontend technologies to craft optimal user interfaces.
- Web Integration: Specialized in integrating web templates ensuring responsive adaptability.
- Communication Solutions: Implementation of push solutions for mailing & SMS via dedicated servers.
- Web SEO:
*Development of effective SEO strategies to boost online visibility
*Conducting website audits to pinpoint SEO optimization opportunities.
*In-depth analysis and study of competitors to devise competitive strategies.
*Expertise in integrating mailing campaigns. - Marketing Campaigns:
Design and management of mailing, SMS, Adwords, and Facebook Ads campaigns.
PSD Template Integrator and Web Developer
Digixis & N3-rd
September 2011
to December 2013
tunis
Tunisia
- Faithful conversion of designs into web pages.
- Optimization for responsive adaptability across all devices (computers, tablets, smartphones).
- Creation and customization of WordPress themes according to specific client needs.
- Installation and configuration of plugins to enhance website functionality.
- Regular maintenance and updates of WordPress sites to ensure performance and security.
- Setting up and personalizing online stores with PrestaShop.
- Integration of modules to extend e-commerce site capabilities.
- Monitoring and optimization of site performance for a smooth user experience.
International SEO-SEM Champion of the Open Web Event (Tunis, Île-de-France, Marseille, Bordeaux).
Skills
Digital Marketing & SEO Specialist: Comprehensive Expertise from Strategy to Implementation
-
SEO Strategy & Implementation
Expert
-
SEM
Advanced
-
Keyword & Market Analysis
Expert
-
backlinking
Advanced
-
netlinking
Advanced
-
Content Strategy
Expert
-
crawling
Expert
-
Adwords
Good
-
Web Analytics & Insight Generation
Advanced
- PPC Management
- Insight
Web Development
-
PHP5
Good
-
MySQL
Good
-
Wordpress
Expert
-
Prestashop
Good
-
Laravel
Intermediate
Web Integration
-
HTML 5
Expert
-
CSS 3
Expert
-
Bootstrap
Advanced
-
Sass
Advanced
-
LESS
Good
-
COMPASS
Advanced
-
Responsive Integration
Advanced
-
jQuery
Advanced
-
Ajax
Advanced
-
Javascript
Advanced
-
GSAP
Advanced
