Led integrated marketing campaign with media plan, PR, communication, digital interaction, events；especially in charge of E-toilet Strategic Hero Product Campaign, cross-function coordinating resulting in 20% sales growth within one year.
Managed brand strategy, digital media planning & buying, digital performance marketing, content marketing, social media seeding, new media development, co-branding, creative assets
Performed with trade marketing, retail sales, O2O marketing, and e-commerce to drive brand value and sales volume
Analyzed marketing ROI and marketing spending control.
Main clients: Blizzard Entertainment & Pepsi Co. (Pepsi, Tropicana, Quaker, Gatorade)
Delivered brand strategy with big idea, creative concept & assets, media recommendation and digital platform building, targeting different consumers community, to seasonal promotion and new product lunch
Built marketing calendar with strong strategy and creative concepts
