Monique CRUSOT
Marketing & Communication Director
66 years old
Lentilly (69210) France
Professional Status
Employed
Open to opportunities
About Me
Accomplished marketeer with extensive experience in top marketing management positions in the field of advertising, video games and tourism. Strong brand management, digital communication, team building and international coordination skills.
Specialist Brands Director
TUI France
Since January 2012
Full-time
Paris/Lyon
France
- Develop and implement marketing strategies for 3 leading tour-operating brands : Nouvelles Frontières, Aventuria and Passion des îles
- Contribute to identify and define strategic development opportunities for the company
- Initiate and supervise trade marketing operations
- Manage teams in Paris and Lyon
- Manage marketing budgets, identify and mitigate project risks
- Supervise brochures, ad campaigns and promotional material production and manage relationship with ad agencies
- Supervise deployment of brand strategy platform across the digital and offline marketing mix
Detailed Description
- Successful repositioning of the 3 brands
- In a very difficult tourism French market and general sales decline, good preservation of the activity of 3 brands
Company Description
TUI France is the leading tourism company in France, with a 27% market share and 4 brands : Marmara, Nouvelles Frontières, Passion des îles and Aventuria
Company website
