Monique CRUSOT
Marketing & Communication Director
66 years old
Lentilly (69210) France
Professional Status
Employed
Open to opportunities
About Me
Accomplished marketeer with extensive experience in top marketing management positions in the field of advertising, video games and tourism. Strong brand management, digital communication, team building and international coordination skills.
Marketing & Communication Director
TOURINTER - AVENTURIA
November 2006
to December 2011
Full-time
Lyon
France
- Created and developed the marketing department
- As member of the Executive Committee, developed and implemented strategy for positioning and enhancing the 2 tour-operating brands
- Responsible for the mediaplanning and buying of ad campaigns
- Supervised advertising, brochures and website creation. Created and managed the edition of a B2B corporate magazine.
- Managed the PR strategy. Organised trade shows and national events gathering over 800 travel agents
- Managed a small team
Detailed Description
- In June 2008, Aventuria management team was commissioned to take the control of the tour-operator Tourinter to re-revitalize the company and stop the steady decline in sales. After a change of positioning and trademark into "Passion des îles" and restructuring of production and call-center, the sales increased steadily the following years
- Very positive outcome with strong sales increases (average +12 to 15% per year) and an excellent revenue
Company Description
Tourinter is the tour-operator specialist of long-haul islands, Aventuria is the tour-operator specialist of tailor-made long-haul holidays.
Company website
