Monique CRUSOT
Marketing & Communication Director
66 years old
Lentilly (69210) France
Professional Status
Employed
Open to opportunities
About Me
Accomplished marketeer with extensive experience in top marketing management positions in the field of advertising, video games and tourism. Strong brand management, digital communication, team building and international coordination skills.
International Marketing Manager
INFOGRAMES-ATARI
September 1996
to January 2002
Full-time
Lyon
France
- Created and developed the international marketing department in 1996.
- Oversaw all marketing activities from international strategic planning through branding, advertising, website, PR of 40+ games with 7 titles ranking high on international top charts (V-Rally, V-Rally 2, Mission Impossible, Alone in the Dark 4, Driver 2, Desperados PC, Unreal Tournament PS2-DC). Other games launched in over 25 countries : Outcast, Hexplore, Men in Black, Pilgrim, Independence War 1 & 2, Starshot, Worms, Hogs of War, Silver, N-Gen, Gekido, Soulbringer...
- Managed and motivated a multicultural team of 22 staff members based in Lyon, London, Manchester and Frankfurt
- Created and supervised deployement of coordination processes to lead and monitor the marketing activities of the different European markets
- Responsible for the editorial quality of the games in my portfolio, worked on game content in close relationship with production teams, development teams and licensors
Detailed Description
- In 5 years, I was responsible for the major game launches of Infogrames and pushed 8 titles to the n°1 position in Europe sales charts. Infogrames turn-over increased from 450 millions francs in 1996 up to 830 millions € end of 2001.
Company Description
Europe N°1 video game publisher (1994-2001) - 1 800 staff members
