Monique CRUSOT
Marketing & Communication Director
66 years old
Lentilly (69210) France
Professional Status
Employed
Open to opportunities
About Me
Accomplished marketeer with extensive experience in top marketing management positions in the field of advertising, video games and tourism. Strong brand management, digital communication, team building and international coordination skills.
Specialist Brands Director
TUI France
Since January 2012
Full-time
Paris/Lyon
France
- Develop and implement marketing strategies for 3 leading tour-operating brands : Nouvelles Frontières, Aventuria and Passion des îles
- Contribute to identify and define strategic development opportunities for the company
- Initiate and supervise trade marketing operations
- Manage teams in Paris and Lyon
- Manage marketing budgets, identify and mitigate project risks
- Supervise brochures, ad campaigns and promotional material production and manage relationship with ad agencies
- Supervise deployment of brand strategy platform across the digital and offline marketing mix
Detailed Description
- Successful repositioning of the 3 brands
- In a very difficult tourism French market and general sales decline, good preservation of the activity of 3 brands
Company Description
TUI France is the leading tourism company in France, with a 27% market share and 4 brands : Marmara, Nouvelles Frontières, Passion des îles and Aventuria
Company website
Marketing & Communication Director
TOURINTER - AVENTURIA
November 2006
to December 2011
Full-time
Lyon
France
- Created and developed the marketing department
- As member of the Executive Committee, developed and implemented strategy for positioning and enhancing the 2 tour-operating brands
- Responsible for the mediaplanning and buying of ad campaigns
- Supervised advertising, brochures and website creation. Created and managed the edition of a B2B corporate magazine.
- Managed the PR strategy. Organised trade shows and national events gathering over 800 travel agents
- Managed a small team
Detailed Description
- In June 2008, Aventuria management team was commissioned to take the control of the tour-operator Tourinter to re-revitalize the company and stop the steady decline in sales. After a change of positioning and trademark into "Passion des îles" and restructuring of production and call-center, the sales increased steadily the following years
- Very positive outcome with strong sales increases (average +12 to 15% per year) and an excellent revenue
Company Description
Tourinter is the tour-operator specialist of long-haul islands, Aventuria is the tour-operator specialist of tailor-made long-haul holidays.
Company website
Owner and Manager
CRUSOE FISHING ADVENTURES
January 2002
to June 2006
Full-time
Port-Vila
Vanuatu
- Researched market, established business plan and created company
- Managed finance, marketing and sales
Detailed Description
- Company made profit 2 years after creation. Sold with benefit in 2006.
Company Description
Luxury big game and sports fishing company in Vanuatu - 5 staff members
Company website
International Marketing Manager
INFOGRAMES-ATARI
September 1996
to January 2002
Full-time
Lyon
France
- Created and developed the international marketing department in 1996.
- Oversaw all marketing activities from international strategic planning through branding, advertising, website, PR of 40+ games with 7 titles ranking high on international top charts (V-Rally, V-Rally 2, Mission Impossible, Alone in the Dark 4, Driver 2, Desperados PC, Unreal Tournament PS2-DC). Other games launched in over 25 countries : Outcast, Hexplore, Men in Black, Pilgrim, Independence War 1 & 2, Starshot, Worms, Hogs of War, Silver, N-Gen, Gekido, Soulbringer...
- Managed and motivated a multicultural team of 22 staff members based in Lyon, London, Manchester and Frankfurt
- Created and supervised deployement of coordination processes to lead and monitor the marketing activities of the different European markets
- Responsible for the editorial quality of the games in my portfolio, worked on game content in close relationship with production teams, development teams and licensors
Detailed Description
- In 5 years, I was responsible for the major game launches of Infogrames and pushed 8 titles to the n°1 position in Europe sales charts. Infogrames turn-over increased from 450 millions francs in 1996 up to 830 millions € end of 2001.
Company Description
Europe N°1 video game publisher (1994-2001) - 1 800 staff members
Business Development Director
NOUVEAU MONDE - PLM
April 1994
to March 1996
Full-time
Lyon
France
- Prospected and pitched new clients
- Wrote communication strategies and managed communication campaigns
Company Description
Advertising and Marketing Agency - 40 staff members
Account Director
EURO J.W.THOMPSON
September 1988
to December 1992
Full-time
Lyon
France
- Managed the communication of Visea Thorn Emi, Delavennat toys and Terraillon
Company Description
Advertising Agency - 25 staff members
International Group Manager
OGILVY & MATHER
October 1981
to May 1988
Full-time
Paris
France
- Wrote, planned and managed the advertising strategies and communication campaigns in France and Europe for Mattel, Paco Rabanne, Lancaster, Bourse de Paris, Robeco, BTA (Great Britain Tourism Board), British Airways, etc.
- Coordinated the communication strategies for all Europe
- Recruited and managed a small team
Company Description
Advertising Agency – 180 staff members
Account Executive
KETCHUM NEW-YORK
August 1980
to September 1981
Full-time
New York
United States - New York
- Collaborated on management of US advertising campaigns for Hanes pantyhose and Acerola vitamins
Company Description
Advertising Agency - 450 staff members
