Project | Role: Supported credit card strategy development for a medium-sized Polish bank (expected to generate ~150% increase in revenues in 3 years from strategy introduction; credit card portfolio has been optimized from 5 to 2 products by replacing the unprofitable cards with the ones aligned with bank customer segmentation) | Analyzed the current bank credit card offer and its financial performance against best practices, identified areas for optimization, modeled impact of the recommended strategy on bank’s P&L
