Experience — Monika Gaberova

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Experiences

Developed a comprehensive email strategy for both free and paid users, starting from ground zero
Orchestrated task delegation to streamline workflows between design and development teams
Crafted and coded emails utilizing platforms such as Stripo and Active Campaign
Achieved a 47% increase in customer acquisition through targeted email campaigns
Conceptualized and implemented an internal event-tracking system to enhance organizational efficiency
Organized, promoted, and led end-to-end webinars, including hosting responsibilities, to engage and educate current and new possible users

Converting new accounts to paid through email, push notifications, ads
Growth in organic traffic of 4% in 5 months
Growth in inbound leads of 20% in 5 months
Building and executing a full marketing strategy, focusing on content marketing, Google Ads and SEO
Built a team consisting of 2 marketing specialists and a designer. Setting up a team structure, documentation, manuals, etc.
Created a process for collaboration between marketing and sales and aligning the mutual activities
Full setup of Hubspot Marketing Cloud and integrating it with Salesforce
Set up the buyer's journey and align it with the sales pipeline. This helped the overall marketing strategy and helped for better campaign personalization

Company website

https://inplayer.com/

Creating and implementing email marketing and SMS campaigns for eCom shops operating in the US and UK
Ensuring design and layouts of emails and SMS are optimized, user and mobile-friendly
Email copywriting and proofreading for clarity, grammar and spelling
Briefing designers
Advanced email segmentation using the RFM model
Tracking and analyzing campaign results. Reviewing former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.

Generating leads and new customers for an established email marketing agency on the US and UK market
Creation and execution on inbound marketing strategy (SEO, blog, webinars, email marketing)
Creation and execution of outbound marketing strategy (email outreach, LinkedIn outreach, usage of automation tools to align the messaging)
Sales funnel creation (outsourced the assessments/proposals/materials from the Sales person to the Admin).
Managing and improving the lead generation process by A/B testing the inbound and outbound activities
Sales targets achieved in 2020 representing 42% growth year-over-year
Set up Growth & Brand activities plans that are in line with the company objectives
Setting up various metrics through Google Analytics and Google Tag Manager for tracking process success
Automating processes and designing new flow maps for the company as a client
Oversees day-to-day teams' activities and performance by approving weekly planning and monitoring weekly progress
Creating and optimizing the marketing budget
Creating onboarding processes for new team members
Reviewing the content calendar and the associated recurring marketing tasks
Reviewing competitors and making competitors' analysis

Implementation of marketing campaigns on various channels, such as: Email, Social Media, Google and other paid ads, website.
Google Analytics and reporting, Google Optimize, Google Tag Manager
Content creation (blog posts, social media posts, weekly newsletters, infographics, guest posts, forums)
Мarket and competitor research
Lead Generation and leads nurturing, setting up a lead scoring system
Brand refresh process and implementation
WordPress website maintenance (using Elementor)

Company Description

London based company, with offices in multiple locations, including Skopje, Macedonia. Renting rooms in London.

Monika Gaberova