Monika Gaberova
Email Marketing Specialist
Skopje
Professional Status
Available
About Me
www.linkedin.com/in/monika-gaberova/
Growth Marketing specialist with a focus on email marketing. I have 6+ years of experience in eCommerce and SaaS.
Growth Marketing specialist with a focus on email marketing. I have 6+ years of experience in eCommerce and SaaS.
Experiences
Email Growth Marketing Manager
BrandsGateway
Since January 2023
- Developed a comprehensive email strategy for both free and paid users, starting from ground zero
- Orchestrated task delegation to streamline workflows between design and development teams
- Crafted and coded emails utilizing platforms such as Stripo and Active Campaign
- Achieved a 47% increase in customer acquisition through targeted email campaigns
- Conceptualized and implemented an internal event-tracking system to enhance organizational efficiency
- Organized, promoted, and led end-to-end webinars, including hosting responsibilities, to engage and educate current and new possible users
Growth Marketing Manager
InPlayer
August 2022
to May 2023
- Converting new accounts to paid through email, push notifications, ads
- Growth in organic traffic of 4% in 5 months
- Growth in inbound leads of 20% in 5 months
- Building and executing a full marketing strategy, focusing on content marketing, Google Ads and SEO
- Built a team consisting of 2 marketing specialists and a designer. Setting up a team structure, documentation, manuals, etc.
- Created a process for collaboration between marketing and sales and aligning the mutual activities
- Full setup of Hubspot Marketing Cloud and integrating it with Salesforce
- Set up the buyer's journey and align it with the sales pipeline. This helped the overall marketing strategy and helped for better campaign personalization
Email Account Manager
Underground Ecom Email Marketing Agency
April 2021
to July 2022
- Creating and implementing email marketing and SMS campaigns for eCom shops operating in the US and UK
- Ensuring design and layouts of emails and SMS are optimized, user and mobile-friendly
- Email copywriting and proofreading for clarity, grammar and spelling
- Briefing designers
- Advanced email segmentation using the RFM model
- Tracking and analyzing campaign results. Reviewing former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
Growth Marketing Team Leader (promotion)
Essence of Email
June 2020
to April 2021
- Generating leads and new customers for an established email marketing agency on the US and UK market
- Creation and execution on inbound marketing strategy (SEO, blog, webinars, email marketing)
- Creation and execution of outbound marketing strategy (email outreach, LinkedIn outreach, usage of automation tools to align the messaging)
- Sales funnel creation (outsourced the assessments/proposals/materials from the Sales person to the Admin).
- Managing and improving the lead generation process by A/B testing the inbound and outbound activities
- Sales targets achieved in 2020 representing 42% growth year-over-year
- Set up Growth & Brand activities plans that are in line with the company objectives
- Setting up various metrics through Google Analytics and Google Tag Manager for tracking process success
- Automating processes and designing new flow maps for the company as a client
- Oversees day-to-day teams' activities and performance by approving weekly planning and monitoring weekly progress
- Creating and optimizing the marketing budget
- Creating onboarding processes for new team members
- Reviewing the content calendar and the associated recurring marketing tasks
- Reviewing competitors and making competitors' analysis
Marketing Associate
Essence of Email
Since November 2018
Full-time
Remote
- Implementation of marketing campaigns on various channels, such as: Email, Social Media, Google and other paid ads, website.
- Google Analytics and reporting, Google Optimize, Google Tag Manager
- Content creation (blog posts, social media posts, weekly newsletters, infographics, guest posts, forums)
- Мarket and competitor research
- Lead Generation and leads nurturing, setting up a lead scoring system
- Brand refresh process and implementation
- WordPress website maintenance (using Elementor)
Marketing Assistant
Exai Ltd.
October 2017
to October 2018
Full-time
Skopje
Macedonia
- Research
- Social Media
- Day-to-day marketing activities
- Website templates creation
- Creating monthly marketing plan
- Content marketing
- Customer support
Marketing and Sales Associate
BRKV
October 2016
to June 2017
Skopje
Macedonia
- Social Media Marketing
- Research
- Online sales
- Telephone sales
- Lead generation
- Recruiting
I went through all the marketing modules and learned about the latest digital trends. I worked on real projects and was part of a team that launched a brand-new product on the market. I created a full marketing strategy for a product that launched in November 2017.
Learn more
Bachelor of Economics; e-Business
Faculty of Economics, University Cyril and Methodius - Skopje, Macedonia
September 2010
to July 2016
Skills
I know:
- Salesforce
- Hubspot
- Marketo
- Klaviyo
- Active Campaign
- Ontraport
- Attentive
- Mailchimp
- Cold Email and LinkedIn Outreach
- lem-list
- Google Analytics
- Google Ads
- Google Tag Manager
-
Wordpress
Maintenance of websites
- Google Ads
- Facebook and Instagram Ads
- SEO (on-page & off-page)
- Reddit outreach
- Canva
