Mohit S Balani
Experienced Professional - 20 years | Creative Marketing Director | TTL Strategic Operations | Mediatech | CX Obsessed | Focused on Unlocking Growth with Modern Marketing & Technology-led Human Experiences
Professional Status
Employed
Open to opportunities
About Me
- Senior Marketing Professional with extensive strategic and operational management experience in the media-tech space.
- Solid experience of developing marketing strategies and ensuring that an organization's key communications are clearly articulated through accurate market positioning and brand vision.
- Trusted advisor to blue chip clients to design and execute very innovative, high impact milti-channel marketing campaigns & partnerships based on “human experience & engagement” for Firework, Deezer, Emirates Airlines Group & more.
- Passionate about creating innovative client solutions and creative marketing content that leads to tangible and measurable increases in business performance and bottom-line revenue.
- Exceptional ability to shape a value proposition that is closely aligned to business needs.
- Commercially focused and with great communication skills to enable me to connect with my team and with clients. Independant Marketing - Consultant to Firework (Social Video platform), Veritone (Enterprise AI platform), Deezer (Music platform).
- Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while maintaining trust.
- Leveraging creative content creation & marketing x technology x data x insights to design meaningful human experiences & engagement across multi-platform.
- Ability to deliver results; engagement, growth, brand sentiment, credibility, innovation.
Vice President of Programming
Radio City, Star India, News Corporation, Mumbai India
2002
to 2004
- Led Star Network's entry into Commercial Radio in India across 4 markets: Bangalore, Mumbai, Lucknow and New Delhi.
- Created ground-breaking radio formats and processes for the FM Industry in India to follow.
- Conducted market research and established that the India broadcast industry could achieve sales of USD 600 million by 2020.
- Content creation, development & launch of big properties across multi-platform.
- Directed the integration of Channel V with Radio City, thereby increasing revenue year-on-year by 20%.
- Led a consortium of Radio Broadcasters India to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new talent to the medium and enhance industry professionalism through training and support.
- Led Star Network's entry into Commercial Radio in India across 4 markets: Bangalore, Mumbai, Lucknow and New Delhi.
