Experienced Professional - 20 years | Creative Marketing Director | TTL Strategic Operations | Mediatech | CX Obsessed | Focused on Unlocking Growth with Modern Marketing & Technology-led Human Experiences
Senior Marketing Professional with extensive strategic and operational management experience in the media-tech space.
Solid experience of developing marketing strategies and ensuring that an organization's key communications are clearly articulated through accurate market positioning and brand vision.
Trusted advisor to blue chip clients to design and execute very innovative, high impact milti-channel marketing campaigns & partnerships based on “human experience & engagement” for Firework, Deezer, Emirates Airlines Group & more.
Passionate about creating innovative client solutions and creative marketing content that leads to tangible and measurable increases in business performance and bottom-line revenue.
Exceptional ability to shape a value proposition that is closely aligned to business needs.
Commercially focused and with great communication skills to enable me to connect with my team and with clients. Independant Marketing - Consultant to Firework (Social Video platform), Veritone (Enterprise AI platform), Deezer (Music platform).
Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while maintaining trust.
Leveraging creative content creation & marketing x technology x data x insights to design meaningful human experiences & engagement across multi-platform.
Ability to deliver results; engagement, growth, brand sentiment, credibility, innovation.
Launched the New-to-Middle East home furnishing brand with the vision to inspire simple living.
Planned, created and executed Home from initial concept to opening. Successfully secured $250,000 of investment. Created the company’s brand identity and marketing innitatives to promote the simple living home space concept.
Managed every aspect of the store set up including buying, merchandising and store operations.
Developed engaging visuals and promotions that increased sales while enhancing the consumer experience.
Won the Time Out Beirut "Best New Business" Award in 2009.
