Mohit S Balani
Experienced Professional - 20 years | Creative Marketing Director | TTL Strategic Operations | Mediatech | CX Obsessed | Focused on Unlocking Growth with Modern Marketing & Technology-led Human Experiences
Professional Status
Employed
Open to opportunities
About Me
- Senior Marketing Professional with extensive strategic and operational management experience in the media-tech space.
- Solid experience of developing marketing strategies and ensuring that an organization's key communications are clearly articulated through accurate market positioning and brand vision.
- Trusted advisor to blue chip clients to design and execute very innovative, high impact milti-channel marketing campaigns & partnerships based on “human experience & engagement” for Firework, Deezer, Emirates Airlines Group & more.
- Passionate about creating innovative client solutions and creative marketing content that leads to tangible and measurable increases in business performance and bottom-line revenue.
- Exceptional ability to shape a value proposition that is closely aligned to business needs.
- Commercially focused and with great communication skills to enable me to connect with my team and with clients. Independant Marketing - Consultant to Firework (Social Video platform), Veritone (Enterprise AI platform), Deezer (Music platform).
- Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while maintaining trust.
- Leveraging creative content creation & marketing x technology x data x insights to design meaningful human experiences & engagement across multi-platform.
- Ability to deliver results; engagement, growth, brand sentiment, credibility, innovation.
Group Programming & Creative Services Head
Channel 4 Media Network, Dubai UAE
2004
to 2021
- Leading and developing a world-class creative team that can generate and execute outstanding creative work.
- Acting as the external ambassador for Channel 4 to keep clients excited and create a buzz and energy in the market.
- Pitching innovative marketing ideas to clients and developing great solutions to boost their brand’s performance.
- Creating multi-channel content strategies for local and international clients that generate new revenue streams.
- Directing large scale, multi-channel and multi-platform integrated campaigns from concept to completion.
- Developing high impact experiences in advertising, social, content, events & live channel activations, in-app and on-web.
- Supporting advertisers with strategic plans designed to make an impact with customers across different platforms.
- Leading and developing a world-class creative team that can generate and execute outstanding creative work.
